Now this is a dead horse if I have ever seen one - “What is the meaning of a blog”.
Surely there is a new insight in here I thought … well maybe not (here is the 39 million google results for “Why Blog”) … but Scoble is amusing to listen to … so I pushed play.
| Webcast Details |
Notable Points |
| Title/Link:
Duration:
Speaker:
Recommend to Watch? No.
- Their banter back and forth was entertaining to watch from the perspective of getting to know them a bit as people but the nuggets of wisdom were few and far between in the 48 minute discussion.
|
1. It’s Not The Blog - It’s the relationship
- Cashmore didn’t seem to ‘grok‘ much of Scoble’s point around blogs being about relationship (not suprising, he is in business for subscribers not interaction) but that is what Robert hammered. His view is that his blog is really just a souped up version of the BBS he participated in during the 80’s (now those were cool) … with the same goal … connecting to your network to ponder ’stuff’. I found that point interesting because you see a movement to value comments and interactions on blogs far more that the post itself. That is where the insight comes from — the reaction to your post (cataylst) from your readers.
2. The Daily Process - Marketing A Post
- This was intriguing in that most people worry about (1) what you should blog about (2) how you write (3) how you monetize but less is said about how you drive traffic DAILY. Scoble hinted at it as he talked about his wife and marketing to his friends. How he does the same with his posts … he broadcasts to various networks (twitter, facebook, friendfeed, etc) to come read XYZ post he has done. Not so much to say ‘look at this’ but rather to get them to spend 1 minute posting their reaction to that thought. That process is relative to marketing, relationship or brand blogs I suspect. The question will then quickly become … do they (your network) value getting your ‘heads up’ daily ping? Guess it depends on the average value / poke (is there a formula for that?).
3. How To Read 3000 feeds - Matrix View
- Well Scoble didn’t reference Neo but he should have. He described how he has Twitter just ‘flowing’ in the background of his desktop as he does whatever (email). Over time trends emerge that being to make him want to react. So its not conscious reading of each post but rather a building awareness. It is similar to what I do w/ my RSS feeds. I have about 70 i review the post titles daily (and drill from reaction) and then there are about 400 I review on the weekends at a even faster clip (a bit of serendipity there or, to Scoble’s point, assuming if its important it will bubble up).
|
In short, I think the daily process comment was the notable coupled with the realization that there are really categories of blogs (money, marketing, relationship is what I heard in this talk) and each has a unique dynamic and focus for its authors and readers.
What do you think … am I trying to market or build relationship or both here?
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church) Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 30, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Collaboration, Blogs, Scoble, Cashmore, Fastcompany, Mashable, Twitter, Quick, Valleywag, Friendfeed, Marketing |
2 Comments
When you gaze at Sharepoint as of right now … which horse do you see? Secretariat or the Trojan Horse? I guess it depends what side of the walls of Troy you sit on … but lets ponder a bit anyway.
| Webcast Details |
Notable Points |
| Catalyst Article:
Writer: John Fontana
- Senior Editor @ Network World. Lives in Denver. Seems to cover a broad space (Infrastructure) so hard to tell his bias if any.
Read Article? No
- We all know there is a ramp up in Sharepoint sales but what does it really mean in context. That is what I pondered as I stumbled across this article.
|
1. Sharepoint as Secretariat
Being a runner, I get misty just watching the raw power of Secretariat on film. That horse had to love running. Such power. Is MSFT’s Sharepoint similar? The article makes Sharepoint sound like it. To the point you aren’t awarding the triple crown … you do it twice - collaboration, portal, search, enterprise content management (ECM), business process management and business intelligence. Just like “Big Red” MSFT is trying to make a stance that the sum of their parts is better than other combinations (or niche plays). But is that relevant here? Do you need the parts fused? Does that drive notable business value? If it were possible to have such a seamless environment it would be a a notable impact to most businesses … HOWEVER … while Sharepoint has a compelling story here I am still leary if this Sharepoint angle is the only and/or best. Let’s take a few examples.
2. Collaboration - What Working? Blogs, Wikis, Dashboards
When you study the landscape of multiple companies you see that the efficient collaborators are really driven by a few features. They document most of their work in Wiki’s. They share thoughts and insights internally/externally via blogs and then they provide a summary view of that activity from a dashboard. These are all things Sharepoint can do (but so can any coding environment) but not so good in its vanilla form. Personally, Fujitsu researched a variety of 3rd party WIKI solutions for Sharepoint due to their gap in functionality. Same story with Blogs. So in this area the rollup of Sharepoint is really a Trojan Horse in my view. It isn’t the best solution out in the market and the integration in other areas doesn’t trump it. You would be better off building a solution on Google (checkout the early release of Google Sites, Jive Software, or Confluence for example)
3. Portal. Sizzle or Steak?
The Business Data Catalog (BDC) webparts in sharepoint is an excellent example of how MSFT is positioning portal. You get a webpart and point these wizbangs at a data source and wham - instant access. Not so fast McFly. In tactical deployments right now it isn’t working so hot. Most of the time you have to rebuild the BDC connections from scratch getting very close to a service feeding a datagrid (translation its just like custom development in effort and cost). Still, for the delivery of admin screens and simple transactions on custom solutions I do think the Sharepoint listparts can expedite delivery and work well. So I will say this is one area that does intrigue me about Sharepoint still. Thier listparts and BDCs hold promise. More horseflesh than wood here.
4. ECM/BPM - Does Storing Documents Make You A ECM Player?
If you are trying to manage your digital assets (ECM), Sharepoint is an option but in reality there are strong reasons to think harder before leaping here. For starters ask yourself what is the INDUSTRY standard of BPM features. You have on demand solutions like Salesforce.com, Open Source Alternatives like Alfresco, and emerging angles like AMZN’s S3 that (with some investment) could evolve into far better solutions for managing your data (which is one of the core assets you own as a company) while costing you much less money (not a lock in implication). If you are still intrigued by the MSFT offering … move slowly. It would be better to spend your investment dollars right now on how to tag and structure the meta of your unstructured data right (the true value, getting search on documentation going) than choosing a repository to put it in (you have survived this long … right?).
Relative to BPM, there is a solid workflow in Sharepoint that can drive your business but … similar to ECM … I think you have to decide at a macro level around BPM and not just do a rollup decision. Workflow automation (manual or systemic) is a core aspect of your business. There are reasons why major products like Feugo and Interstage have been investing in the space for years. A better plan here would be to understand the macro strategy around BPM for your org in 3-5 years and see if MSFT’s roadmap fits well enough.
Both these aspects are Trojan horses in my view (although I am a fan of the workflow in Sharepoint and MSFT as a whole). |
(** I skipped BI above on purpose as the BDC, to me is the primary unique value statement there **)
In short, I think the core of Sharepoint is about team collaboration and in reality there are better cheaper answers in the market. Study what true collaboration enablement is in your ORG then jump for the shiny widget (which may be MSFT … but may not).
What do you think?
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
– No running notes today … spent too much time typing off this article (have to move on the inspiration)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 28, 2008
Posted by
bauertim |
1-Definitely Watch This |
BPM, ECM, Sharepoint, Search, Collaboration, Feugo, Interstage, Jive, S3, Alfresco, Confluence |
2 Comments
Quicksilver. Sounds like we are vampire hunting. Actually it is a prototype for a universal interaction model @ Google based on existing UI concepts of Mac’s finder + command line.
What stuck with me after pondering it awhile is the speed (as you watch it) of its interaction. It enables you to scan through all kinds of digital media, drilling down into it, and then being able to take any relevant actions … all without leaving the UI. In effect a generic UI far more powerful than file explorer for all applications.
| Webcast Details |
Notable Points |
| Title/Link: Quicksilver: Universal Access & Action
Speaker: Nicholas Jitkoff
User Interface Designer at Google.
Recommend to Watch? Yes.
- There are some good concept here around design constructs.
|
1. Designing Interaction to Mirror Speech? - Noun / Verb
It was intriguing to consider Nicholas’ stance that UI should be based on verbal context. Give an icon for a noun on the left side. Then dynamically render relevant actions (verbs) with associated icons to the right. For example, say you went with the noun of MSFT Word — then you picked (from the dynamic set of actions allowed with that noun) the verb of file open. Wham. You then in one click launch MSFT Word with that document. “Thats just like double click in explorer” you say. True, but the power is that ANY verb supported by the noun is possible in a similar efficiency not just a default double click = open. Think actions like = print, merge, compare, email, etc. That said most of the examples in the video are around iTunes (e.g. noun genre - verb play).
2. Forget “Ribbon” or Menu Fast Path - Noun/Verb?
If you hate how MSFT Office 2007 has broken all your fast path keys (unless you remember them by heart) raise your hand. [Tim raises both of his hands]. Not sure why MSFT felt they couldn’t enable both user personas in Office (power user and layman) but they didn’t. Instead they sacrificed one group (power users and their fast path keys) for another. In hindsight, however, if you had quicksilver the power user could have their interaction style (key driven via noun/verb in an office application) while those that don’t know what they want can hunt and peck around in the static ribbon and it’s hierarchy. So in any app you just hit some combo key (ALT-Q?) and Quicksilver would launch with the Noun of that app. Then you get the search with real time results feel like the start menu in Vista but with the possible verbs in that app. If I could do that I might forgive MSFT for their Ribbon.
3. Constellation .. Visual Drill Down?
Another interesting UI concept shown by Nicholas was creating (1) showing noun/verb as a circle with the verbs like petals off the core of noun and then (2) allowing the user to drill into petals (verbs) which then created a new noun/verb layer over the existing one. What was interesting about this is that is allows users to keep a much more visual context in place of where they came from and the ability to roll back in the layers of noun-verb very quickly. Far better than todays model of breadcrumb hierarchy representations (think Vista’s file explorer model). I have also seen a similar UI concept on Doug McCune’s excellent Flex UI model called “Tile UIDesktop”. About 45 seconds into his 3 minute demo of that he starts showing how his implementation of ‘petal’ actions around a selected object on his UIdestop (the ‘noun’) works. Really gives you a sense of the smooth interaction of the noun/verb concept in a petal format could work. The true efficiency in his is around the fact that when you right click (I assume that is the event) to expose the available petals (verb) for the selected object (noun) it presents itself right where your mouse is. Classic Mac design … no extra mouse movements. Just a slight flick of your mouse, click, and go. Very nice. |
In short, this Interaction model of Noun/Verb coupled with UI constructs like petals (e.g. McCune’s example) in my mind could quickly trump classical menu path models. Why have a fixed menu structure. Let it be dynamic (if no noun/object is selected allow it to be anything like quicksilver). Here are some images of quicksilver / constellation.
What do you think?
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
Quicksilver
GoogleVideo
–File finder
–Extra fields
–Play it
–Left side is app
–Right side is actions on the app
–Sometimes 3
–
–Noun, verb, indirect object …
–
–Search, Summon (search for object and open), browse (hiearchy, search to hierarchy node then drill), acting (file–>compress–>new object)
–
–
–Fast universal access (like a google)
–Not just files/web pages/contacts/people
–where data is (local, cloud, etc)
–index backup / stickit
–search this page … my content .. jump to it
–
–ignore boundries of apps
–app package is meaningless … abstract file system … case by case by apps … show just mp3s ..
–
–Acts w/o doing
–Way w/ applications (talk)
–
–Find something and get there
–not complex apps (like photoshop)
–Simple apps like email
–automater …builds of chains of actions
–
–
–services layer … apple … put in to allow manipulate of anycontent
–
–
–enzo launcher for windows
–ask for word … define
–override ..
–context … makes flexibility
–
–
–add todo
–get milk
–to file
–dont leave the app … do in context
–quicksilver is transparent
–act w/o doing
–
–Act w/o doing
–Effortless flow of how the systems work
–
–
–How fast you can go
–limit on search isn’t optimization
–limit will become users speed of typing
–worry about what is the right thing
–abbreviation mashing
–dont type full spaces … prefix … apho .. gets photoshop
–it learns
–apho goes w/ you … your TLAs
–
–
–How much stuff
–Get at data and functionality
–Growing
–airport locations for example is mixed in
–control and manipulate the data .. pipe between apps
–initial version building
–ton of code per app interfaces… shell scripts … app
–move to plug in
–specific app … actions …
–Actions come from plugin
–create new objects by actions
–
–actions are objects
–noun verbs are same
–
–
—magic and mystery … UI blog … mike krymenski …
–make it seems like it just works
–alchemy … interesting way to go
–Abracadabra & Constellations … CMU last year … students … simple gesture system .. not intelligent .. watch draw .. match to pattern
–mouse based interaction
–constellation (show the things and navigate) … like mccune .. better in that he allowed layers of circles .. drill .. new layer on top
–explore it
–
–
–build into quicksilver
–constellation in was hard … to quicksilver
–new framework called alchemey .. access plugins .. exist with it
–when you are programming
–clutter
–letting people do search for actions
–actions ..specify a noun .. specify current context as the noun
–
–
–Google
–Interconnect the apps
–Email into GMail
–Very hardcoded
–Google could build a suite around this model
–# of search boxes on a machine … all search different … same behavior … contextual search … could tie into universal
–Search contacts and act on them
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 27, 2008
Posted by
bauertim |
1-Definitely Watch This |
Apple, Flex, Google, Interaction Design, McCune, Quicksilver, Search, Tile UIDesktop, UX |
No Comments
Not a running thoughts post … just a wandering side comment.
I was reviewing Joe Arnold’s post on why product companies, like Yahoo, don’t use CMMI. He raised an interesting point by basically saying CMMI works in operational models but NOT in innovation models. First he talked about the focus/application of CMMI:
“A high CMMI-level rating, while it decreases risk, also has overhead that adds to costs. The higher the level of certainty, the higher the cost.”
Who wants lower risk more than systems in an operational steady state? That is what people who buy based on CMMI rating are looking for. You don’t innovate on your mail server, your financial system, or your CRM app. You want stability with slow evolution on those. Stay at par w/ competitors. But, if you have aspects of technology that drives your competitive advantage, you aren’t looking for stability to be the watchword of how you deliver IT solutions. First and foremost you have to innovate. Joe points out (with Yahoo as his inferred backdrop) that innovation doesn’t come from CMMI … it is smothered:
“Competition [for companies that thrive on innovation] from startups and other internet companies is fierce. Time to market is critical. Persuing a CMMI level that would add any costs to product development isn’t acceptable.”
He then goes on to say how Agile and CMMI can co-exist (olive branch) but leaves on the table that innovation isn’t happening at the same pace in a CMMI shop (not compared to a non-CMMI shop).
All of the above is interesting, to me, in two ways:
1. You Need Dr. Jeckl and Mr. Hyde in Corporate Shops When you look at your operations you really need to think about two types of teams. One, A group of your “Rangers” that live to create innovation where you need it with management models, incentive plans, methodologies, and planning cycles that match that style. Surrounding the “Rangers” are your stable “core” resources. Players incented by stability and rigor with, again, matching methods, incentives, and methodologies. They need to both exist or you will end up being one but not the other.
2. The U.S. role in the global IT market As cost arbitrage continues the US IT worker should look to the role of (1) innovator or (2) lead in partially outsourced “core” apps. Being the innovator (finding the technologies that drive market advantage for the company and aligning with them) is a wiser play over time as full outsourcing of core apps to CMMI players is always an option.
Very interesting. Thanks for the insight Joe.
March 25, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Agile, CMMI, PM |
No Comments
Paper prototypes … yawn
I know .. however this clip points out … to me .. a valid nuance of paper prototyping … how to be agile in its dissemination. And how to focus what its used for.
| Webcast Details |
Notable Points |
| Title/Link: Paper Prototyping
Speaker: Joe Arnold
A lead for Agile at Yahoo. Don’t let the video fool you (it is filmed as he walks along a marina it looks like). He knows his stuff.
Recommend to Watch? Yes.
- It’s like a mini vacation at around 5 minutes. Plus its set at a bar … so you have that going for you.
|
1. The tale of the tape
The nuance I heard here was the use of tape. Taping someone actually walking through a paper prototype. Heck you could do it by yourself and your phone camera (if yours has a video camera mode) if you are dexterous enough. Typically, taping of paper prototypes is done to let the Interaction Designer team (UX, Usability, whatever) ponder the nuances of test subjects messing with an interaction of a model. But is that efficient relative to getting input from a broader passive (not playing with the model) audience? By sharing out tape of prototype interaction (you or test subjects) you can (1) get feedback from those that typically wont be tested like your developers and (2) communicate very quickly where the design is headed and why (now or in the future). In addition, it is a much more powerful medium for your vision.
2. Developers Don’t Read
How many times have you seen BA’s or UX resources slave away at a design / requirements doc and then the developers don’t read it. Or they skim it and then just start whacking away. All the time. But will they, more importantly, digest what you are thinking via a video medium? Probably so. If you agree, taping should be part of how you communicate.
3. Tape your way into Agile?
By using the taping approach to requirements you force yourself into documentation of smaller chunks (scenarios) of a specific function. Probably would get old after 3-4 scenarios of the same screen flow (who wants to watch the 53rd version of interacting with a process) so choose wisely BUT it is a great method to show your base success path through a process and the 2-3 core exceptions or design considerations. |
In short, by putting some expectation of any process getting a few ‘taping’ artifacts created around it (base flow, 2-3 core exception / design feature flows) I think you position yourself for better uptake by the current and future teams on what you were trying to achieve. People will check the tape. Documentation … if they can’t search for it … forget it.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
– Explaining goal … talking to developer via prototype
– Example of yahoo Brazil site
– Lo Fi (Joe is not a latent artist … at least in his fast scribble [wink]
– Its all in spanish (the prototype)
– He then tests with a Portuguese waitress
– Separate visual design from interaction design
– end (~3m)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 25, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Agile, Interaction Design, UX |
No Comments
Interesting, antagonistic, yet somewhat staged keynote @ MSFT’s Mix a few weeks back. They had Kawasaki (an Apple evangelist) interview Steve Ballmer (CEO MSFT) on the state of MSFT. Here was the net of their verbal banter in the first 35-40 minutes.
| Webcast Details |
Notable Points |
| Title: Kawasaki Interviews Ballmer
Speaker: Guy Kawasaki
Variety of notches in Guy’s belt. Head of marketing for Apple on Macintosh product in 80’s. VC now as well as writer. Handful of startups he is driving but none have done much.
Speaker: Steve Ballmer
CEO of MSFT since 2000. Not sure if I would give him a stellar rating in that role over that period — Google taking search space, Apple taking consumer products, Open Source pressing into Enteprise Stack, not gaining foothold in enterprise app market.
Where: URL
Recommend to Watch? Maybe.
- If you like a staged banter, this might amuse.
|
1. MSFT befuddled on how to get share of search market
It was interesting how Steve shifted off Guy’s questioning around the Yahoo bid. To me MSFT seems befuddled on next steps .. leading them to a buy reflex. It may be better for them to innovate a search angle around micro markets like blogs. The blog authors (or similar microsites like social networks) will go w/ a different advertising provider if greater value can be produced than Ad Words. That could take the form of a price war … but hey if they are serious.
2. Recruiting Struggles @ MSFT?
Guess even the big dogs struggle with attracting top talent. Interesting how he points out landing people is rarely about the top compensation package … rather the role and potential to impact. Implies that startups can innovate but can’t reap/scale that innovation. How much do you have the scale an innovation Steve to be successful Steve? Is scale where fulfillment is for hires?
3. Ballmer’s Week: 1 day personal study, 1 day customer, 1 day internal meetings.
This was an interesting point from Steve on how he tries to create balance in his weekly calendar. Stephen Covey would be proud. He has sharpening the saw, relationships, and operations. |
They blathered on around other topics - Vista, Firefox Emergence, Silverlight, etc. But really, the key was watching Ballmer continuing to demonstrate transparency and portraying MSFT as the underdog. I suspect they are concerned with the partner base beginning to shift to other alternatives (SaaS, ERP, Open Source, etc) and are tyring to calm the troops.
As always, here are my raw notes for those amused.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
http://wm.istreamplanet.com/customers/ms/300_microsoft_mix_080306.asx
Kawasaki Interviews Ballmer
*Garage Ventures, Trumors.com
*Ballmer
–Why Yahoo? Search and advertising on internet. Will be next big thing. They need to be in there. They made an offer. Waiting.
–Zero Sum Game requires Killing Google? Yes we have to have a strong position.
–Who is primary competitor? Google? Apple? Four things - desktop (no google, apple yes), server/enterprise (ibm, linux..no google), entertainment/devices (no google has emerging via youtube/etc), online (google dominants .. little engine that could)
–Apple thoughts? Apple does a good job … entertainment / devices … could be losing market … to iphone … desktop
–Guy? Acknowledges need for exchange server w/ mobile … which gives MSFT the enterprise market (better)
–Facebook? An advertising focused partner. Partner with them. Buy small piece of the company. put a few $100M. Ford guy (father works for ford). Few $100M not small. For MSFT w/ $60B in year not huge.
–What drives him? silverlight 2.0 excited. change the world #1. Works w/ the smartest people around. #2. Challenge and competition is good. #3.
–Describe day? Three types. (1) customer meeting day. (2) doctor in office internal days (3) think/write/research day.
–Email. 60-70 pieces. got mail from spam. distro lists abusive not people. no virtual assistant.
–where is bill / post bill msft? this year goes part time. focus on foundation.
–Different way to have whole > sums.
–Recruiting young employees. Best brightest. Work on things that change the world. People need $. Most people think they wouldn’t get $. 1990. Stock was flat. Get rich isn’t primary source of recruiting value.
–Most startups fail.
–Guy’s son won the tournament ..for Halo.
–OS Wars, Anti Trust, etc — no history w/ kids. Young people should know MSFT does more than XBOX. Ballmer –> Opp is same. Make great products. 10-15 years ago what was hot isn’t good now?
–How does guitar hero, xbox, fit in? 17M xbox owners, 11M live subscribers, 1B windows users so opp is there. % of users are free w/ live.
–Silverlight? PC/Internet. Design/develop for mass adoption (HTML) or do RIA. WPF + Silverlight … gets best of PC and WWW in one form as a dev/designer.
–Silverlight launched last year? Last year. 1M downloads a day. Broaden # of desktops w/ silverlight. WPF is high % as part of windows update.
–vista? Heavier than my PC. Heavy. Powerful. Missing drives (talking about AIR). DVDs are passe.
–MSFT lost focus. Move forward or become less relevant. No thing like specialization. Established in desktop/enterprise. Going for two new … consumer (appl) and search ().
–Windows market share. EU.
–Vista. Consumer issues is app compatibility and driver issues. Drivers getting upgraded. SP1 shipped. App compatibility. Uptake will increase. Consumer market.
–Firefox. IE. What is happening there. Built presence and position. Firefox position.
–Browser innovation. Firefox. Safari.
33M in (continue)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 24, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
MSFT, Recruiting, Search |
3 Comments
(no webcast review today, just some research findings)
One riddle Salesforce.com customers face is how to get access to their broad, infrequent, user and partner base without going bankrupt (~$1k/yr/user adds up). While you could saddle up and build a custom solution that leverages the force.com API stack …. that isn’t rapid in my view. You are getting into custom development again which may not be required for simple departmental or point solutions (transactional or reporting).
My suggestion? Access 2007.
I know. I have heard it before. Access is lame. A virus not a tool. Etc. And it can be. However, what if we could do a Seth Brundle imitation and fuse together a few technologies to remove the bad DNA of Access while leaving the good stuff?
Here are the parts:
1. Access 2007 in the “Access Project” format We get, from Access 2007 or 2003, nice table interaction here coupled with drag and drop custom queries. In addition, ability to generate forms and reports from tables/queries objects in access. However, making it an “Access Project” format you get the industrial strength backend of SQL Server as all the DB objects (tables, stored procedures, views, etc) are in SQL Server BUT with full power to edit. You can also do this in the 2003 version. Don’t do this via via Linked Tables … you create a brundle fly. Losing the ability to update from Access to SQLServer to SFDC (later point). Basically all Access is doing in this setup in the UI layer.
2. SQL Server 2005 We want the “Linked Server” function here. Provides the ability to fuse Salesforce.com’s database layer together w/ SQL Server (so you can do cross DBMS joins). You can use the for free version (express) up to databases up to 4GB. Might be possible w/ ORCL as well (not sure if there is an equivalent to ingrediant #3 below).
3. DBmp Now weave in a framework to mutate the Salesforce.com API into something that looks like SQL Server. Since this communication is a defined syntax our pals at DBAmp have built the this translation layer. With their product (~$1.2k one time) you can do complex table joins between salesforce.com and tables you are storing externally. If you go with an ODBC solution like Open Access you will get the brundle fly again (doesn’t work with Vista, no cross DBMS table join power like Linked Server)
4. Setup some views to SFDC Since the SFDC tables are at SFDC you want to create views of them on SQL Server so other systems (Access) can interact with the objects
Now, turn on the juice and get in …
All connected. From access I can create objects in SQL Server. Run queries across those tables and SFDC tables with full query optimization (one query). And looks good early on (but so did Seth Brundle).
In subsequent tests I will evolve this model to include (1) Access 2007 forms merging local data and SFDC data (2) show how that still triggers all the authorization engine rules and triggers in SFDC (3) how that can then gen to a secure ADP executable (still in beta - bug in Access 2007 adps right now around executables) and finally how SQL Server security can be used to tie down what each adp client can do.
If you think about it … you can see the power here. All for less than the cost of one Enterprise liscense @ Salesforce.com each year … and $1.2k one time.
March 23, 2008
Posted by
bauertim |
1-Definitely Watch This |
Access 2007, DBAMP, Salesforce.com, SFDC |
No Comments
Periodically I watch TED Talks to try and get insight or new perspectives. This talk, from 1984, caught my eye given (1) it was one of the first done @ TED and (2) claimed to have predicted four major trends … three of which are realized now — touchscreens, video conferencing, and computer based training.
Curious on how they saw the future (versus how it really realized) I clicked through and started running. Here is the net:
| Webcast Details |
Notable Points |
| Title: From 1984, 4 predictions about the future (3 of them correct)
Speaker: Nicholas Negroponte
Founder of MIT’s Architecture Machine Group in 1967, 1st Investor in the Magazine Wired, Currently major force behind the One Laptop Per Child Movement (the $100 PC).
Where: URL
Recommend to Watch? Maybe.
- Dated material, but If You Like to See Presentations Being Done w/ Laser-discs … this is for you.
|
1. He Saw The iPhone UI … And A Pressure Feature
He shows good snippets of prototypes at MIT in 1978 or so around touchscreen solutions. What was interesting is he discussed a UI metaphor of pressure that you don’t see today (yet). Push harder and you drill faster into information. Light touch, slowly flip. With Cocoa for the iphone (good layman tutorial here) I think similar concepts could come to light. I wonder if Apple is paying MIT (who did this initial research) on patents done? Probably not. Patents were not as pressed in the 80’s as today.
2. Video Conferencing Like The Jedi Masters?
OK. His approach in 1984 to realistic 3D interaction was rather spooky (would create transparent molds of faces that rotated based on sensors on the respective participant face and had the video of their face projected through it). But that got me thinking. Remember that water-horse stunt in japan that created a 100 foot hologram in their bay? It was based on the same concept (image projected onto transparent suspended particles). Picture that around your desk at work. Small microscopic particles are sprayed up from a circle base. Apply video of that person, ala water-horse stunt, and you have something similar to what Nicholas was thinking (w/o the spooky transparent masks). Interesting. |
He went on to talk about machines as learning tools (via programming) and dynamic books/movies. Interesting on the teaching machines as that is his passion today (the OLPC movement above). Not a bad show … if only to wander down memory lane.
Here are my raw notes for those amused. Oh and here is the massive example of projection holographics … mentioned above:
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
* Pleasure of computer improvements.
* Intelligence of interaction
* TV designed for 8 times diagonal away .. get too close … need to treat
* High tech / high touch … touch and rotate
* beauty of fingers … you don’t pick em up .. they are connected
* ten fingers .. hard to do in combination
* have a bug cant get rid of … becomes a feature … pressure display
* imagine a screen touch sensitive x, y, z
* demos of touch displays in 1978
* talked about feelings to physical propertieis .. move easier
* computer and video disc tech = book
* opportunity for conversational movies
* the book / movie knows about itself … where to go on xyz input
* elaborate random access
* enable answers / stories that match the peopole (impedance)
* example of boring books
** How to repair a transmission
** touch drill down from part to detail
** highlighted words to get definition
* Two header slider … forward / reverse
* Full frame movie
* Education examples
** Experiment in senigal .. use PCs as pedagogical medium not teaching machine
** reverse roles … teach machine … programming
** Kig learned logo
** Asked him how to do xyz .. flipped through manual … make it do xyz
** Kid couldn’t read (actually he could .. makes it relevant)
* Myth harder to read/write vs speech … its not
* Make the skills relevant
* 3 year to computer … type command … things happen
* Example of kids learning by doing … math, etc
* Last example,
** lip service
** teleconferencing
** (note the very ‘presentation zen’ style of that slid)
** Build CRTs in shape of faces. Demo, eye contact … physical face on 3d crt
** need spatial coordination
** empty seat becomes relevant when people leave
** round table .. order same
** plastic heads on his demo .. projected to rear screen … molded to face … so image … transmit w/video w/ head positions … head moves on 2 axis
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 22, 2008
Posted by
bauertim |
2-Perhaps (what floats your boat?) |
Apple, iPhone, TED |
1 Comment
It seems nueral networks need to get pulled out of the sock drawer you have your Ton Loc album stashed in. At least if you put any weight into why Google had Geoffrey Hinton in for a talk a few months back.
Being a guy who did his thesis on neural networks (and referenced Hinton quite a bit in the process) I thought it was my duty to watch this discussion, and, as you might expect there were a few salient points:
| Webcast Details |
Notable Points |
Title: The Next Generation of Neural Networks
Speaker: Geoffrey Hinton
Where: URL
Recommend to Watch? No.
|
1. Google’s Interest in AI - Auto Generation of Semantics for the Mountain of Unstructured Data.
At least my guess. At the end of the talk Geoffrey began to apply AI principles against the riddle of tagging massive stores of documents (hello Google) with semantics (hello RDF). It was a good reminder that the best categorizer is the human mind … but when the scope of work is too large it would be better to create a machine (AI) to mimic the brains process of categorization.
2. Unless You Are (1) Google or (2) an AI flunky … only dip your toe.
Again my opinion. AI remains a very complex field so even if you have a project like #1 above I would only dip your toe in this field. As in consider the core conventions that thought leaders like Hinton are leveraging in their models (such as how to evolve a data vector representing a document’s feature set). Then stop. Put down the neural network …and go back into classical rule based approach to AI from there. Better yet, ponder how crowdforce models (getting your employees, customers, etc to do the task in the course of their other tasks) can provide you with a living neural network that categorizes your ‘stuff’. That might be a better riddle to solve. |
Still the topic is interesting and relevant today. Especially as the issue of semantics evolves on digital assets. I will need to dust my thesis “Image Segmentation of the Prostrate Gland via Nueral Networks” off and read it again. Not.
Here are my raw notes for those amused.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
–Perceptron. Didn’t adapt. Learn weights to decision units. Limited.
–2nd Generation. 1985. Feature detectors. Forward / Backward passes.
—Works for non-linear units.
—Huge disappointment.
–1990’s .. Kernal methods tangent … perceptron … training example to a feature .. then optimize off features and weight ones that it keeps … fixed backprop
–Back prop
—Bad as required labelled data
—10^5 is too big … learning time did not scale
—Neural issues
–Learn to do computer graphics (infer vision from there)
–Binary stochastics neurons
–Output of 1/0 … probabilistic
–Learning Module .. Restricte BOltzman Machine
—Can update units in parallel .. no lateral interaction
—Governed by energy function
—energy function drives network going to low energy states
—parameter on connection … vary via feature detectors
—Compare on/off … when fantasizing (no data input) vs data exposed (real) … adjust weights … very simple neuron focused learning .. requires 100 steps … so slow
—Just run 1 step … now fast … change based on statsitics of data and real data
—put random weights on connections, put in data, reconstruct image, then loop (activate, increment, decrement)
–25k connection strengths (each is feature) … connection strength represented by pixel bright …
–Example … so very good at creating twos … give it a two … recreate a two
–Example … data in not trained on … give it a 3 … it pukes 2’s
–Now train layers by features … get more abstract features … go up 3 layers … learned WITHOUT knowing the labels … more layers is a better model of training data
–Visibile vector creating another similar vector
–Find a distribution that is simple than real life data … then find a parametric mapping of a data distribution … in short remove some ‘noise’ … weights evolve in that manner
–his model is 3 layers … 2 layers go back/forth … use for perception imprints … pattern established … then hit the 3rd
–example .. hand written digits … learn 500 features (nuerons) … 28×28 image to 500 … 500 middle … 2000 top layer … 10 label neurons … dont tie label to top … just form loose associations
–top level (2000) is a boltzman machine … low weights … energy landscape w/o view … then cut channels in weights
–learns long / narrow ravines of energy but different enough … to distinguish between 1 and 2’s
–variation of learning passes … tune at end … up pass, multiple on boltzman layer (1000) … then down pass to input one time adjusting up connections
–21:55 — Nice example of perception learning running … shows image of weights changing
–23:40 — Good example of generation …
–Brain state and mental state … neuron state vs perception of your mind
–26:10 — show how the brain state moves between various forms … weird fives …
–27:30 — Comparison chart to other learning models (note K: Nearest neighbor 3.3% is what I used on my thesis)
–discussion search via backprop
—hard to search … get stuck in geo local minimums
—work around by tying to features …
—learn same net w/o labels … put labels … on areas … tune various pieces
–32:00 Could apply to document database. Document vector versus image.
–Finding binary codes for documents
–Use document as a query … create a document vector …
–40:00 Summary — Restricted Boltzmann Machines good for image representation of large bodes of documents
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 21, 2008
Posted by
bauertim |
1-Definitely Watch This |
ECM, Search, Google, Neural Networks |
No Comments
Salesforce (SFDC) has a summary of their new features for Spring 08 here:
Demo of Spring 08 Release
http://salesforce.acrobat.com/spring2008
I only hit the “platform as a service” and “Content” (skipping Ideas, SFA, Marketing, Service & Support, and Partners). Within those two areas however there were some notables:
- DB Changes — Just Like Ruby On Rails Migrations? It was amusing to watch them (in the course of talking about how they enable team development via an IDE built just for on-demand development) show an edit to the XML definition of a table in the IDE. All the sizzle of the Ruby on Rails migration convention … maybe more. They pushed that edit up to SFDC and wallah the production (could of been sandbox) showed the new field ready for use. Very nice.
- Every Layer Is A Service. UI, Logic, Integration, Database, Infra … all are accessible via an API in the IDE it seems just as if you were in the native SFDC environment. The one I am most interested in is the UI Layer as that is where RIA stacks like Flex could be applied. Unfortunately that is still in beta (developer preview).
- ECM Aspirations … watch out GoogleDocs, Office Live? There was a brief discussion on the features of this area. Workspaces (ala Office Live), meta tagging (better than most out there), versioning, security, content types. All very good. The hidden power, i suspect, is that this is all extendable by Apex via triggers and such on the base content objects. That is where you begin to separate from other on demand players that only allow tight sets of capabilities. I’ll look into that.
Here are my raw notes for those amused:
Demo of Spring 08 Release http://salesforce.acrobat.com/spring2008
*** #1 ***
Eric Bezer - Platform Features
*** Notables *** -- 0:00 (@12) -- Force.com -- Dev as a service added to stack -- core pieces -- metadata, IDE, sandbox, codeshare -- deploy apex code snippets (managed, unmanaged, etc) -- visual force ... any UI for SFDC ... developer preview --- CUstom WIdgets --- This is where FLEX lives (bauer comment) -- Code / Logic --- Now avail in Enterprise (prior was just Ultimate) --- Get a new sandbox if you are a customer (copy prod .. load 10MB of data manually) --- email services (process inbound emails) --- dynamic approval routing (point click ... apex business logic) --- new functions (formals - vlookup, regex (regular expressions eval format) -- Integration --- API sessions auto refresh (used to timeout - bug fix) -- DB Layer --- Custom driver --- Secruity by hierarchy of access of objects ... good for objects out of role hierarchy -- 6:00 Demo (14m adam gross) -- Recruiting application -- Positions / Candidates / Job Seeker --- Apex code to convert candidate to new hire -- Enable job seekers to browse -- Setup --- db, biz logic, ui --- ojbects, code, pages (in setup area) -- build app to access meta data (force.com ide) --- 1st IDE for on demand dev --- package explorer --- Create project --- force.com ide brings down all meta from SFDC put in local project explorer --- xml representation of those objects --- html editor ... --- 11:00 in --- show mod of existing object (xml) ---- Add new field ---- Auto change of DBin SFDC (via API) -- 13:00M --- Code share ---- Show how use google code as repository ... connect IDE to google code (same w/ SVN, etc) ---- select project, share, select repos .. ---- All source managed ... so kept in synch ---- show google view ---- New developer ... example of logging in ----- browse google repos grab recruiting app ... check out -- 19:00M still going --- Talking mostly about IDE and collab dev --- How you can push to your prod sandbox ---
*** Raw Notes ***
*** #2 ***
Greg Johnson - Product Marketing
*** Notables ***
*** Raw Notes *** -- 0:00 Overview -- Structured vs Unstructured data (ECM) -- Content = Unstructured -- Version control -- (bauer thought - universal URL like Stellent?) -- Features - tagging, featured content, customize search, content types, storage monitoring -- 3:00 Demo -- Workspace (security) --- Can control tag types (free form or valid list) --- Enterprise can do custom fields on documents --- Suggested tag list can be setup --- custom field types - picklist, combo, date, text, etc -- 5:30 -- Types of Tagging - restricted, guided, open -- Types of Content - Similar to Tags (can pull from global pool of types) -- (bauer thought - example of resumes in a recruiting workspace - tags = skills) -- Sort to see by rating / downloads -- 9:00 -- Featured content gets highlighted in search results -- highlighted in yellow in search ... top of search -- similar to google ads -- default storage 500MB per user ... hit 80% of total -- 10:40
March 20, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Salesforce.com, SFDC, ECM, RoR |
No Comments
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