Twitter: Utility or Also Ran?
Twitter. It doesn’t make much sense unless (a) you are following thought leaders who share their creative process or (b) you are following your friends and their normal stupid process.
Being interested in both, I took a gander at an interview FastCompany (Shel Isreal) did with the Twitter team a few weeks back. As usual my raw notes are below, but here are the thoughts that jumped out at me as I ran (i.e. jogged) along.
| Details | Notable Points |
Title/Link:
Duration:
Speakers:
Recommend to Watch? No
|
1. Twitter Is A Utility
2. No barrier to entry.
3. Friendfeed is Killing Twitter?
4. Get to use it at work … by positioning it correctly
|
It’s interesting to watch the movement of how technologies like Twitter are trying to enable interaction between people. Even more so when you consider the daily conversations that happen in corporate environments. I am going to do a writeup on Jive software (one of the major Enterprise social networking stacks) in a bit … you will see strong similarities between it and the ‘free web’ tools like Twitter.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
http://www.fastcompany.tv/video/a-talk-with-twitter-guys
……………..○ 4/29/2008, 6:12 AM
……………..○ Biz Stone
…………………………….§ Story of how he went from seeing a txt to vision
……………..○ Twitter Users
……………..○ Jason Goldman
…………………………….§ 3 is average updates a day
…………………………….§ Program Mgr
……………..○ Stats
…………………………….§ API traffic is 20* web
…………………………….§ Web traffic 20% is non US
…………………………….§ Japan market is largest after US
……………………………………………□ They use a twitter app to talk to their virtual pet
……………..○ Use of twitter to build a follower set
…………………………….§ Scoble is only 5% of their use case
…………………………….§ 50% of twitter users .. Follow 10, have 10
…………………………….§ Real friends
…………………………….§ Interesting to hear about those you know.
…………………………….§ Mapped twitter activity versus superbowl and super Tuesday
…………………………….§ Match sxsw activity … Mark Zuckerburg keynote
……………..○ Odeo
…………………………….§ Started to thing beyond Odeo
…………………………….§ Realized they were not helping Odeo (podcasting) … plus they were not passionate about
…………………………….§ Told investors to look for a buyer … couldn’t come through
…………………………….§ Created Obvious company … they acquired Odeo (which had twitter)
…………………………….§ Twitter took off
…………………………….§ Side projects were killed
……………..○ Team
…………………………….§ 17 people, 5 are engineers
…………………………….§ Get ahead of curve … so they can build ahead not at capacity
……………..○ Pushback from business, not a fit
…………………………….§ Evan … not designed for that
…………………………….§ Bauer comment - Jive think it fits
…………………………….§ Biz … visited Nike … they wanted to know about tools
…………………………….§ Its just SMS or some client … no big deal like MySpace … fade in / out of focus of the employee … so its not as much of a risk of continual distraction
……………………………………………□ Bauer comment - true after the initial period ..
……………..○ 4/29/2008, 6:22 AM
……………..○ Example of remote teams
…………………………….§ Using this to keep the remote team together
…………………………….§ Check in for work
…………………………….§ Asking for help
…………………………….§ So great tool for distributed team
…………………………….§ Positioning is key for enterprise … how it is seen … not social … more of lightweight memmo dispatch … IM client w/ a memory
……………..○ 4/29/2008, 6:24 AM
……………..○ Jet Blue
…………………………….§ Was on twitter watching people talk about SXSW
…………………………….§ Added flights from AUS to SF … when all flights were booked … drove availability
……………..○ 4/29/2008, 6:25 AM
……………..○ How make $
…………………………….§ Realibility is core concern (TP99)
…………………………….§ Some success (per him) recently
…………………………….§ Super reliable
…………………………….§ Global utiliity (of IM w/ a memory) … so they want to centralize and provide at cost
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
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