Tim Bauer’s Running Thoughts

Ask 3 people what Live Mesh is you’ll get three answers. Ask 97 more and you’ll get blank looks. Good thing innovation is not a democracy.

Live Mesh was put to a ‘technical release’ last week to perhaps 20,000 of your closest friends. The interesting thing was as you listened to the jabber they all portrayed it differently. Some boring and some hinting at what could be. It was the latter that got my interest but it took three different webcasts (raw scribble from each below) to boil it down for me.

In summary, Live Mesh is worth pondering. What you see now is misleading. It is NOT is just a repackaging of what has been around for awhile (synching files between PCs, remote desktop connectivity). If what is hinted at above is realized it could become the platform for transparency of sharing all files … links, tweets, comments, images, blog posts, docs … across all devices … pcs, phones, OTHER SYSTEMS. If you ponder that prior sentence you can see how it disrupts the current centralized model (sites like MySpace, Facebook, Friendfeed) for social networking. There is no facebook or friendfeed required. All the pieces are pushed around … peer to peer … via live mesh. All you need is your favorite “Mesh” reader to see all the ‘file data’ being synch’d to you and rolled up the way you want it. And MSFT has leverage in that market (PC devices per consumer).

Consider me sold. MSFT’s vision of peer-to-peer when fully baked will trump the current centralized sites that drive it today.

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******** 1st VID - HANDS ON WITH LIVE MESH **********
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• http://on10.net/blogs/nic/Hands-on-with-Live-Mesh/
• 4/24/2008, 6:13 AM
………………○ Live Mesh Team
………………………………§ Noah
………………………………§ George
………………○ Referenced at MIX a few months back
• 4/24/2008, 6:14 AM
• Goal put you at center of your computers and stuff
………………○ Data
………………○ Application / Computer access
• Use cases
………………○ Tie to your rigs
………………○ Data synch
………………○ Remote Desktop (Bauer words)
• BAUER COMMENT - ISNT THIS A FANCY UI ON EXISTING FUNCTIONS?
• 4/24/2008, 6:16 AM
• Demo
………………○ Blue folders allow synch and share across mesh
………………○ BAUER COMMENT - Team file sharing?
………………○ Uses remote desktops (through firewalls and NATs)
………………○ BAUER COMMENT - Might press AMZN’s AMI model … relative to vendor play of on demand usage … but AMZN has payment engine behind usage .. Not clear here if they can
………………○ Through a browser
• 4/24/2008, 6:19 AM
• Browser
………………○ Browser experience is slower
………………○ Also have client experience
• 4/24/2008, 6:19 AM
• Folders
………………○ Live on ALL machines
………………○ Auto replication?
………………○ INCLUDING VIRTUAL DEVICE
………………○ Bauer comment — So they are pushing to virtual storage (backup) …
• Timeline
………………○ See members
………………○ See timeline
………………○ See presence
………………○ Bauer comment - Looks like office live
• 4/24/2008, 6:21 AM
• Data
………………○ See anywhere
………………○ BAUER COMMENT - Might be a killer for sharepoint … alfresco … for users that use those tools soley around document share
………………○ BAUER QUESTION - File locking … edit conflicts
• 4/24/2008, 6:23 AM
• How hard to add device to mesh
………………○ Add piece of software … connects to cloud
………………○ BAUER ? - can you connect to multiple mesh’s
………………○ Not on mobile and Mac yet
………………………………§ Working on it
• 4/24/2008, 6:25 AM
• Roadmap
………………○ They say this is the 1st step to putting users in center of all their stuff
• How convert folders to mesh
………………○ Simple right click ‘add to mesh’
………………○ Choose what machines get the ‘push’ (versus pull) and force immediate
• Sharing to friends
………………○ Use LiveID … but to invite just send via email
………………○ Share (bauer ? - not edit)
• Location of files
………………○ In the cloud … right now … for sharing outside of mesh
………………○ You can synch to your mesh machines
………………○ So they do push down to devices AND the cloud (offline file)
• 4/24/2008, 6:29 AM
• File types supported, size limits
………………○ None
………………○ Initial release is 5GB of data in cloud
• 4/24/2008, 6:30 AM
• How did this come about / fit into SaaS vision of MSFT
………………○ Everyone has many devices
………………○ How make work as one
………………○ Bauer comment - Kills (depending if not tied to workflow, tagging, etc functions) the salesforce ‘content management’ play … why would you do that .. Create a mesh for you company and put the files there
• 4/24/2008, 6:32 AM
• Products and Solutions that Work Now
………………○ Windows Live … exists and augments
………………○ This is a platform to bring together data and devices
………………○ Then build from there
………………○ Easier file / data sharing platform
• 4/24/2008, 6:33 AM
• Platform .. Will we see different solutions making products from it
………………○ Live Mesh based on synch feeds (ATOM, RSS, etc)
………………○ Other people can plug in and store data in feeds
………………○ App to synch favorites
………………○ App to store todo lists
………………○ App to track stuff
………………○ Could have apps in their UI (Bauer comment - requires MSFT) or as an API (Bauer Comment - like AMZN)
• 4/24/2008, 6:36 AM
• How get access
………………○ Mesh.com … invitation only
• 4/24/2008, 6:38 AM
………………○ SkyDrive / Foldershare
………………………………§ They are all one group
………………○ Bauer comment - If they are all one group it is unlikely this is a free play (pricing not mentioned … key in what isn’t said). However office live is free (but its in beta) and does a similar function (w/o synch local, provides cloud).
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******** 2nd VID - AMIT KEYNOTE ******************
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http://blip.tv/file/854328/
Web 2.0 Expo
10m
…………..○ 4/25/2008, 6:30 AM
…………..○ Bauer comment - how about that pump up music at the start [wink]
…………..○ Amit
…………..○ 4/25/2008, 6:31 AM
……………………….§ Web is center
……………………….§ We connect via many devices
……………………….§ How to keep those devices in synch
……………………….§ Ours
……………………….§ And our trusted friends
…………..○ Settings and local favorites
…………..○ Device types - picture frames, macs, phones, laptops, towers, etc
……………………….§ Bauer comment - how many of those devices are on the web?
…………..○ Unified Device management
…………..○ 4/25/2008, 6:34 AM
…………..○ Feeds
……………………….§ Unified feeds
…………..○ Apps
……………………….§ Web based app management
……………………….§ Apps know devices and their capabilities
…………..○ Drop dead simple
……………………….§ Bauer comment - doesn’t jive w/ commentary so far on blog space
…………..○ Demo
……………………….§ Capture video of kid w/ phone
……………………….§ Dad sees on laptop real time on airport
……………………….§ Ims back
……………………….§ Shares a song to his daughter … next second
……………………….§ While kids next room are gaming
…………..○ 4/25/2008, 6:36 AM
…………..○ Everyone gets access to tech preview that is @ Web 2.0 Expo
…………..○ Device Ring is Core Metaphor
……………………….§ On windows PC
……………………….§ Mac / Mobile Next
……………………….§ Future more devices
……………………….§ Folder for anywhere access
……………………………………□ Bauer comment - interesting play … mesh compatible play on device sales like picture frames, touch tables, etc … fully compatible you get more features … becomes an iphone/ipod angle / barrier for MSFT devices
…………..○ 4/25/2008, 6:39 AM
…………..○ Mesh Bar
……………………….§ Single view of devices
……………………….§ Members in folder
……………………….§ News and events in the folder
……………………….§ Notifier lives on task bar … all up view of action on mesh
……………………….§ Also avail on live desktop to get webview
…………..○ 4/25/2008, 6:39 AM
…………..○ Use case shown is just ONE scenario
…………..○ Their focus is PLATFORM
……………………….§ Define model digital relationship between devices, people, assets
……………………….§ OpenAPI
……………………………………□ Yes, MSFT is about Open
……………………………………□ Shows Datamodel browser for Livemesh … dev can mesh format (xml, rss, atom, etc) … so you choose lang/tools … how you interact w/ live mesh
……Bauer comment - How is different than friendfeed?
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******** 3rd VID - AMIT KEYNOTE *******************
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Channel9
John Udell Interviews
http://channel9.msdn.com/ShowPost.aspx?PostID=399578
4/23
36m
…………..○ 4/25/2008, 6:43 AM
…………..○ Whats it like to be @ MSFT (3yrs now)
……………………….§ Was @ IBM. Tremendous on potential impact
……………………….§ He does business, product strategy … intersection
……………………….§ So great job for him
…………..○ 4/25/2008, 6:45 AM
…………..○ What like taking over Gates role
……………………….§ SKIP
…………..○ GOTO 7:30 IN (MESH STARTS)
…………..○ Talk about environment MSFT faces
……………………….§ Mainframe was todays sexy utility. Timesharing. All was there in 70’s.
……………………….§ PC revolution was empowerment to consumer.
……………………….§ Swing of pendulum
……………………….§ Web grew in era of dialup … so built for that … force decentralized .. Thin terminal
……………………….§ Broadband penetration allows fatter clients
……………………….§ Both sides have good power (CPU, Storage) now
……………………….§ What design patterns work for backend and frontend
……………………….§ PC started for one computer for a subset
……………………….§ Moving now to not just one pc person … multiple devices per user … how to tie together … data … personal and cloud … MSFT wants to enable those solutions that balance leverage both
…………..○ 4/25/2008, 6:51 AM
…………..○ Internet OP SYS Space (AMZN, Google). How does MSFT history enable or drive action for them.
……………………….§ MSFT’s Approach.
……………………….§ Knew Bill / Steve since 1981
……………………….§ DNA of MSFT is a platform company … so need ISV community
……………………….§ Platform
……………………….§ Discussions of what different industry models will look like, be built like … given cloud computing … no specifics
……………………….§ MSFT wants to just enable that building … not be the buildings
……………………….§ AMZN. Ground up. Make raw resources (VMs, AMIs) to the developer. Power play.
……………………….§ Google. Tries to simplify cloud w/ constraints. So they serve a niche
…………..○ 4/25/2008, 6:55 AM
…………..○ 16:30 in
…………..○ LIVE MESH … folder share … screen share … can confuse true vision
……………………….§ MSFT core environment — multi device environment
……………………….§ Enterprise side … solved by MSFT via SMS
……………………….§ Now solve for consumer (device management)
……………………….§ So that is one path
……………………….§ 2nd is devices don’t / aren’t built well to work together
……………………………………□ Bauer comment - Is this their trump of OPENID … or could they push to use mesh to push data to various devices (including SYSTEMS)
……………………….§ Data flow … like feeds
……………………….§ Applications … be configured and liscensed
……………………………………□ Bauer comment … again … is this a slow entry to single user
……………………………………□ Bauer comment … msft takes what they have (user content, consumer) and uses mesh to push into systems they don’t control … devices they don’t control … they maintain relevance by owning/channelling the user profile
……………………….§ 4/25/2008, 7:01 AM
……………………….§ File and folder synch gives user a taste of power
……………………………………□ Bauer comment - I think it just allows the user to dismiss … now if the goal is to addict and get them using it (fits theories above) … then this is smart
…………..○ 4/25/2008, 7:02 AM
…………..○ Go beyond files/machines … bring people into the equation … Less obvious … connection to the web … How to optimize … spell that out
……………………….§ Two things (1) rich apps enable on PCs to share settings across devices (2) also websites extend their function to the world of devices
……………………….§ Groove reference … stumbled on … centralized websites … provision workspaces .. Invite users in … users want to take offline … wanted website to go offline … groove was peer sharing … so it do that well
……………………….§ Live mesh fills void of groove … infra … one service … manage synch to devices … data might be peer-to-peer or encrypted or through the cloud … but devices don’t care … developers don’t care … use infra … to push to devices
……………………………………□ Bauer comment - This is alert thingy on steriods … if all apps are synching real time … you go to your mesh console to see the same activity
……………………………………□ Bauer comment - majority of consumers are not sharing over web … in theory … msft has high ground if they can convert that user base via mesh
……………………….§ Use that simple tech … website … device … website … cloud
……………………….§ A feed of feeds … one thing a “mesh object” … represents a site … an element of that feed is other feeds … so an app can have many feeds … members, news, calendar, etc … or custom ones (transactions, recommended links, comments on a site)
…………..○ 4/25/2008, 7:08 AM
……………………….§ Folder is a mesh enabled Object
……………………….§ Item in feed is sub feed
……………………….§ Standard schema by item
……………………….§ News feed off a folder … see to right of folder … item by entry
……………………………………□ Bauer comment — So it would be like alertthingy or twitter offline
…………..○ 4/25/2008, 7:10 AM
…………..○ Banking example …
……………………….§ Local host and do stuff w/ an offline app
……………………….§ Developers want one way of working w/ mesh
……………………….§ Web version of live mesh … and client … same code
……………………………………□ Bauer comment — like AIR
……………………….§ Called MOE (mesh operating environment) … cloud MOE or client MOE same one
…………..○ 4/25/2008, 7:11 AM
…………..○ Synch problems .. How evolved from mistakes of groove
……………………….§ New team … he sponsored
……………………….§ There is a DNA trail … playdoh, lotus notes, groove, live mesh
……………………….§ More work w/ them during his CTO tenure not as much lately
……………………….§ Basic synch, interaction … that is similar
……………………….§ Groove power of adhoc invites … bypass centralized security … so groove users will get that part of mesh
……………………….§ Hope people feel that mesh is very lightweight … notthing there … works across firewalls, nats, double nats … few knobs to turn
……………………….§ Developer kit is NOT on mesh.com right now
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“More with less” … who isn’t tired of that term. But what if it meant something? Would you listen then? I think RedFin is one such company. If they are successful, it implies a notable shift in the way customers will expect to be served (and billed) by service partners.

As usual my raw notes are below, but here are a few key themes that jumped out me as I ran (i.e. jogged) along to this webcast.

In summary, RedFin seems to be a good representation of a rethinking that is going on in industry segments around two key questions if you are a services provider:

1. Should you try to define value in the form of a SuperSize meal?

2. Should you charge on a % of the value of the product you facilitate moving … OR … on the effort it takes to help you move it?

I suspect the answers to these questions will have implications for all industries … not just real estate.

sidenote: A great 60 second overview of RedFin in the style of those UPS commercials (whiteboard and all) as of late can be found here

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• Research Links
……………http://www.wellcomemat.com/home/channels/inmantv/18EAB4B3E1#wrapper
……………slides on starting business from him http://btc.montana.edu/meu/glennkelman/GlennKelman_files/v3_document.htm
……………scoble covered him in 03/07 http://scobleizer.com/2007/03/19/real-estates-worst-nightmare-redfin/
……………his post on what makes an entrepreuner http://www.techcrunch.com/2007/11/14/entrepreneur-20/
……………overview of redfin http://www.commoncraft.com/redfin
• 08/07 - KELMAN KEYNOTE AT BLOGGERS CONNECT
• http://www.inmantv.com/?p=52
03/07 - SCOBLE COVERAGE FROM PODTECH
• 4/16/2008, 6:12 AM
……………○ Glenn Kelman
……………○ CEO of RedFin
……………○ Micheal Young Head Tech
……………○ Trying to enable buying homes online
• 4/16/2008, 6:13 AM
• Fees
……………○ Refund 2/3 of commission
……………○ Check @ closing
……………○ Paid on customer satisfaction
…………………………§ Gives confidence on advice not selling pressure
• Locations
……………○ East and West coast
• 4/16/2008, 6:14 AM
……………○ Girlfriend talk (tangent)
• 4/16/2008, 6:15 AM
• How engage w/ Redfin
……………○ 75% of people engage
……………○ Listing from MLS
……………○ Estimate from Zilla
……………○ Past Sales from County
……………○ Lot outline
……………○ Information on schools / crime
• 4/16/2008, 6:16 AM
• Personal business
……………○ Still have to handle emotional payload
……………○ But limited sales function
……………○ Customer relationship management is guiding a confirmed buyer … not convincing them
• 4/16/2008, 6:18 AM
• Tangent
……………○ Scoble talks on value of agent
• 4/16/2008, 6:18 AM
• Problems / Push Back From Industry
……………○ There is a large place that remains for classical
……………○ There is a large segment that want to do more of the classical tasks and pay less
• 4/16/2008, 6:19 AM
• Survey on Performance
……………○ Savings on 2/3 from refund
……………○ Savings on negotiation … since agents are fighting for satisfaction … not higher fees
……………○ So they negotiate 1% better
• 4/16/2008, 6:20 AM
• Watching backs by realtors for you conversation
……………○ Inspectors … biased by who engages
……………○ Per redfin … don’t use inspector of realtor … they are not incented to find stuff
……………○ He isn’t here to disparage the industry
……………○ However industry has messed up dynamics … pay models focus on closing deal … which is bad for the customer
……………○ Selling side … agent is aligned with your interests … more sell … more you make and agent
……………○ Buyer side … more you pay the more agent makes … so agent model on buyer side is least effective in current
• 4/16/2008, 6:23 AM
• Separations
……………○ Separate on business model … 1/2 the separation for redfin is the biz
…………………………§ No spamming, no required registration to search, no telemarketing
…………………………§ Come to people on their terms
…………………………§ Pay on customer satisfaction
…………………………§ People that work with them ARE NOT salesmen … due to cust sat fee structure
…………………………§ Agents think people need help finding
…………………………§ Customers think they can find people just want help closing the deal
• 4/16/2008, 6:26 AM
……………○ Tangent scoble on personal experience w/ home buy .. How friend realtors guided him to do things that he would have done wrong (like overpaying). Non friends wouldn’t do that
……………○ This is an emotional business … you lock into one candidate … get someone on your side who isn’t emotionally involved in this
• 4/16/2008, 6:27 AM
• 2 challenges
……………○ Built great search site
……………○ Make process automated
…………………………§ What is demand etc
• 4/16/2008, 6:28 AM
• RS - What is difference between Redfin and classical
……………○ Classical will drive you around and find your home when in twon for a job
……………○ If you search well on your own. Redfin is a good match
…………………………§ Add film tours
…………………………§ Sent someone to let them in for a home tour
…………………………§ Working w/ seller to get details (close target, bids, pricing guidance for offer, etc)
…………………………§ Regular signature for offer
…………………………§ Present in person the offer
• 4/16/2008, 6:31 AM
• Measure customer sat
……………○ All parties … close or don’t close
……………○ If you are unsatisfied they don’t get paid at all
• 4/16/2008, 6:32 AM
• Technology review
……………○ Open source - linux, mysql, apache
……………○ Expanding the site is an interesting problem … replicate regional then globally
……………○ Personal service is hard to scale
• 4/16/2008, 6:34 AM
……………○ Use MSFT platform w/ virtual earth … property and school data
……………○ Blogging about houses
……………○ Crime stats
• 4/16/2008, 6:35 AM
……………○ Come to redfin
……………○ All data here or link to
……………○ Traffic / Commute data … not there
• 4/16/2008, 6:36 AM
• Emotional decisions
……………○ Want to read and research a lot
……………○ There might be some gaming on forums … so they monitor … balance points
……………○ They are dealing with the fine line of two parties opinions
• 4/16/2008, 6:38 AM
• Local services like vendors / retail outlets
……………○ Not there
……………○ RS - Hdtv available? For example
• 40 visits to see a house
……………○ Little pictures are not enough ..
……………○ So need more virtualization
……………○ Google deals w/ massive data
……………○ Redfin is a niche set of data
• Listing Alerts
……………○ By zip, geo space on map
• 4/16/2008, 6:41 AM
• Most fun and challenging thing
……………○ Fun - Knowing you are doing the right thing for customers
…………………………§ Worked @ Plumtree w/ Glenn
…………………………§ Amount of $ they save people is awesome
……………○ Challenge - Get over buying something online
…………………………§ Worry about charge card
…………………………§ Eventually it takes off. Get comfortable.
…………………………§ Not for everyone.
…………………………§ Make site clearly showing that its PEOPLE and SYSTEMS
…………………………§ Google is just systems
…………………………§ Brick and Mortar is systems
• 4/16/2008, 6:43 AM
• Demo
……………○ Home page. Search by region or neighborhood.
……………○ Comes to map w/ listings and icons
……………○ As zoom in see lot outlines
……………○ Get everyting that has sold in last few years … color coded on mod.
……………○ Mouse over with photos on it (can scroll in mouse over)
……………○ Info from county on prior sales
……………○ Estimates from zilla
……………○ Some is controversial
…………………………§ How accurate is zilla … not really
……………○ Don’t go buy houses just on zilla … it’s a guideline
……………○ Zilla was trying to provide fascinating information … they succeeded
• Tax record shows … flip for 50% profit … problem
……………○ Sellers want to hide that profit level
……………○ They stand firm.
……………○ They are honest w/ sellers if list with them or other sites …provide data that buyers want but you don’t want them to have
• Show on listings saving amount on average
• 4/16/2008, 6:48 AM
• End of demo
• 4/16/2008, 6:48 AM - excited to be on scoble
• Challenge for him
……………○ Trying catch things they missed on first rollout … adding features
……………○ While growing
……………○ He is used to world of small information … move to world of tons of information and people can screen down. Not a 3rd party.
• When spending $500k … make your best choice
• 4/16/2008, 6:51 AM - still talking in general … closing comments
• 4/16/2008, 6:52 AM
• Tidbit at end - Local agents, Bloggers
……………○ Tried to do it w/ low cost remote .. Didn’t work
……………○ Pricing information and knows the areas
……………○ Get more local everyday
……………○ Bloggers that talk about properties
…………………………§ Food fights start due to blunt comments by bloggers
• 4/16/2008, 6:53 AM - Close
……………

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Social networks want to portray themselves as your friend in ‘discovery’. Your wingman in serendipity. However, aren’t they really more like new age Drug Dealers? I say that because all of their models for making money from their service (ads) incent them to create addicts. So, in their view, a daily touch isn’t enough. Forget that. How about hourly? Minute to minute? Ok. Maybe I am being a bit harsh. I got this idea as I watched this presentation from the Graphing Social Patterns (GSP) conference in March. I initially was intrigued because it was a panel of faces I knew and some I didn’t on an area that ties to my thoughts as of late. As usual my raw notes are below, but here are the thoughts that jumped out at me as I ran (i.e. jogged) along.

Basically it boils down to insight that the social networks aren’t enabling true usability on average in the use case of searching for insight. They are really focused on a use case that maximizes views and interaction. At least most of them are. A weekly feed by topic, friend (trusted source) is what they need. ** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

A panel discussion at GSP West with Ian Kennedy (MyBlogLog), Bret Taylor (FriendFeed), Kevin Marks (Google) and David Recordon (Six Apart) on the rollout of shared activity streams as part of the latest revolution in social networks • 4/11/2008, 6:08 AM • Fred Wilson - Facilitator
…………..○ Single search box.
…………..○ Front page. Genius. Wallstreet newsfeed at facebook drove facebook success.
…………..○ Commentary feeds and aggregation is key • 4/11/2008, 6:09 AM Ian Kennedy - MyBlogLog
…………..○ Goto othersites and pull information • 4/11/2008, 6:10 AM Kevin Marks - Google Open Social
…………..○ Activity streams
…………..○ Bauer comment - Much more technical, buzz wordish
…………..○ Was at technorati for 3.5 yrs prior • 4/11/2008, 6:10 AM david recordion - six apart
…………..○ Api focus for him
…………..○ How interact social networks • 4/11/2008, 6:11 AM Bret Taylor - FriendFeed
…………..○ Share stuff from web
…………..○ UI of their system is key for their growth … info discovery tool • What is the benefit to early adopters
…………..○ Rebroadcast what you are doing
………………………..§ Flickr
………………………..§ Twitter
………………………..§ Mass of links
…………..○ Bauer — Each person you know has the ‘mass’ and ‘mess’
………………………..§ Make it dynamic
…………..○ DR - enable your posse to follow you in more richly
………………………..§ Digg, flickr, etc
…………..○ BT - Not lifestreaming … content discovery
………………………..§ Too much information on stuff
………………………..§ See all these angles on an event
………………………..§ Use people you know for a filter on an event
………………………..§ So they reverse to an event rollup … then your posse’ view on that event
………………………..§ Bauer comment - techmeme but filtered to your trust network
…………..○ KM - agrees w/ BT
………………………..§ River of news • 4/11/2008, 6:16 AM • Lifestream
. Public versus Private … commenting
…………..○ BT -
………………………..§ APIs, Feeds
. Give information that is public … too obscure to be relevant … flickr default is public for photos
. Most people don’t care to shut off
……………………………………..□ Bauer comment - security through obscurity is what he is saying goes away due to APIs
………………………..§ Risk of exposing friend private responses to a broader group … their view of your posse vs your view of the posse
…………..○ DR - Public to Not Public Hard
………………………..§ Doesn’t have a method to share Facebooks activity out
………………………..§ Vote on sharing activity stream on facebook
…………..○ BT - Moveable type plugin
………………………..§ His photos in facebook are blackhole for now but expect them to change
…………..○ IK - SSB
………………………..§ Aggregation layers was hard on security … change of relationship impacts what you will or wont share
………………………..§ So they simplified to public only
…………..○ DR - Feeds
………………………..§ Super secret URL feeds get posted anywhere so that doesn’t work
………………………..§ Don’t give other applications PW to your blog • 4/11/2008, 6:24 AM • Need for microformats on blog?
…………..○ KM - Microformats to mark up a feed (RDF knock off?)
…………..○ IK - Add feed from friendfeed
………………………..§ Creates duplications
………………………..§ Use microformat … get UID for event … source item by publisher so various feeds don’t replicate the same item by author • 4/11/2008, 6:25 AM • Duplication - Twitter is an example
…………..○ BT - Atom is a good fix
………………………..§ So they are working on it
………………………..§ Work around to hide 1/2 the twitters (days before mailing list)
…………..○ DR - De-Dup how presented to users, consistent appearance
………………………..§ Flickr feed, giant photo
………………………..§ Talks about aspects of aspects of a noun … blog, abstract, thumbnails
…………..○ BT -
………………………..§ GEO RSS is an example
………………………..§ ATOM Summary is another
………………………..§ Fragmented right now, become ubiqutos • 4/11/2008, 6:29 AM • How do you monetize … both agregators and publishers
…………..○ BT -
………………………..§ Focusing on user base
………………………..§ See a lot of ad $ potential with actual content and social context
…………..○ IK - Affiliate Links
………………………..§ Netflicks
………………………..§ BT - Pieces of content by users ok. But ad affliate links drive conflicts of interest. Want to make the view for the user decides … allow users to choose.
………………………..§ IK - 3rd party though
………………………..§ Bauer comment - nice push by google rebuffed by BT on ads pushed down versus bubble up
…………..○ IK - Sends traffic to core sites that hold people • 4/11/2008, 6:33 AM • What seeing when building open social apps, desire to be in activity streams
…………..○ KW - Very aware. Abstraction There is Important
………………………..§ Competition over next few years how to makes sense of flows of info
…………..○ IK - Drive back to creator site is key
………………………..§ Drive down traffic to creator site kills off creators (who live on ad $?)
………………………..§ Google moving to engagement not presentment
………………………..§ Move away from mashup to interaction to websites … so 10 people that put together the content on a page … get paid
…………..○ BT - Traffic They Use For Redirect
………………………..§ Do you provide enough value for a net win. Driving growth
………………………..§ Blog publisher wants reaction on blog BUT people want to talk wherever they go … so they go to a aggregator site … FF distributes link among friends and talks at friendfeed
………………………..§ Bauer Thought - It is key to be able to pull threads on your product if possible … question is would the conversation occur if they couldn’t move into a non-public blog forum
…………..○ IK -
………………………..§ Googlenews getting blocked back and forth so debate continues by audience. • 4/11/2008, 6:40 AM • Viral Loop To Generate Activity. Pushing Apps To Get Activity. Sponsorship opp?
…………..○ KW -
………………………..§ Risk of being seen as a spammer. Viral apps that is. Feeds like flickr etc is interesting.
………………………..§ Think about ad ad person … how get product awareness via an associated conversation around the product
……………………………………..□ Bauer comment - key point … how companies can market in this model … sponsoring social networks / conversation that lead to their product potentially.
…………..○ DR - Sharing my flight info / Beacon • 4/11/2008, 6:44 AM • Goto Audience
…………..○ When feeds from myspace / facebook
………………………..§ IK - Going to avail now … not invited to
………………………..§ KM - No clear answer. Activity streams are core. • BAUER COMMENT - Only one question - DOH! • 4/11/2008, 6:45 AM • Will the Social Networks Be The filters of attention streams or tools that create and filter (so what choice?)
…………..○ BT -
………………………..§ Facebook announced plan to pull in information
………………………..§ Key is they have a solid graph
………………………..§ Problem @ Facebook is the proper tagging (relationship) of network … dating focus of its past will be a struggle for them
…………..○ DR -
………………………..§ Task of filtering will be the next ‘war’ … how filtering / aggregation is done
………………………………………□ BAUER CoMMENT - vhs/BETAMAX wars
…………………………§ 12 companies are going after FF
………………………..§ Yahoo w/ myBlogLog
………………………..§ Google w/ OpenSocial / Orchid
………………………..§ Plaxo
………………………..§ Etc • 4/11/2008, 6:49 AM • Niche feeds. Wider set of people, different trust levels, only with people w/ this aspect (kids, bachelor, work skill xyz). May choose to ignore niche feed. How to filter.
…………..○ BAUER COMMENT - let the humans do it … weekly feed summary……………○ BAUER COMMENT - They (they players in this) are not incented to do this although feedburner says they are working on it

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

Some people think the web is driven by, or started with, something else that I won’t mention … however, if you think about it, boredom is really the core driver. Of course there are exceptions, but I am talking about the typical driver for people to start doing something different than they were doing a few seconds prior. Everyone moves between states of boredom.

Given that, this presentation from the IxDA conference in February caught my eye. My thinking was … how can understanding the state of mind associated with boredom drive better site design. As usual my raw notes are below, but my summary throws up a few thoughts from the presentation that resonated around this concept of boredom and its implication in designing your interaction with your user.

Granted, a heavy theory discussion but a consideration when designing and/or trying to define the value of marketing for an individual or a corporation with a blog / social networking angle. As you compete for customer interaction wouldn’t you want a process built on one of the core states of mind for your consumers. I think so.

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

…………….○ 4/9/2008, 6:15 AM
…………………………..§ Phd princeton, ix designer
…………………………..§ Attributes of boredom … sloth, dejection, etc
…………………………..§ “extreme boredom distracts us form boring ourselves”
…………….○ 4/9/2008, 6:17 AM
…………………………..§ Agenda
…………………………..§ Typopology (eg categorization)
…………………………………………□ Situative
…………………………………………□ Repetition
…………………………………………□ Existential
…………………………………………□ Creative
…………………………..§ Lord Byron
…………….○ 4/9/2008, 6:19 AM
…………………………..§ Talk of boredom referenced in books
…………………………..§ Serin Kirkador (sp?) Either /Or .. Article
…………………………………………□ 4/9/2008, 6:20 AM
……………………………………………………….® Tower of babel .. Proof of boredom
……………………………………………………….® Consequences of boredom
…………….○ 4/9/2008, 6:21 AM
…………………………..§ Boredom is more essisential …
…………………………..§ Don’t avoid
…………………………..§ Don’t resist … embrace
…………….○ 4/9/2008, 6:22 AM - Her focus - Embracing Boredom
…………………………..§ Cybernetics
…………………………………………□ Discussion founder of this … steersman
…………………………………………□ Info through system … feedback loop … systemic and human
…………………………………………□ Bates, fuller, etc … some people
…………………………………………□ 1st order
……………………………………………………….® No observer
…………………………………………□ 2nd order
……………………………………………………….® Theromstat
……………………………………………………….® Observer changes the system
……………………………………………………….® Study of how people model systems
…………….○ 4/9/2008, 6:24 AM
…………………………..§ Gordon Pass
…………………………………………□ 1926 -1996
…………………………………………□ Musiccolor (?) - 2nd order cybernetic system
…………………………………………□ Phd in psych
…………………………………………□ Work 24 hrs … 12 hrs sleep … on drugs to enable
…………………………………………□ 1924 .. Music color machine created
……………………………………………………….® See what music / lights interacted
……………………………………………………….® Similar creations in 40, 50’s and so on
……………………………………………………….® He however wanted to introduce boredom
……………………………………………………….® Musician would play, sense not engaging by system, musician would change
……………………………………………………….® Iteract w/ each other
……………………………………………………….® Change interaction if no response from actors
…………….○ 4/9/2008, 6:27 AM
…………………………..§ Nicholas seek system 1970 software show
…………………………………………□ Gerbils and mech arm .. Build environment based on gerbils action
…………………………………………□ Another 2nd order system
…………………………………………□ Intro randomness into systems of building
…………….○ 4/9/2008, 6:28 AM
…………………………..§ Sedric price - generator
…………………………………………□ Archigram - group of students mag in 60’s … future concepts
…………………………………………□ Not interested in formalizism … wanted to create change in people via interaction with object (in this case arch)
…………………………………………□ Fun palace (1964)
……………………………………………………….® Radical
……………………………………………………….® Massive, changeable environment and go interact … try stuff on
…………………………………………□ 150 12X12 cubes
…………………………………………□ Boardwalk / catwalks connect
…………………………………………□ Moveable cubes
…………………………………………□ Community center for gillam paper company
…………………………………………□ Road, screens, cubes … all moveable
…………………………………………□ Architects talk about program
……………………………………………………….® Ix designers it is about how a space functions is used …v ersus how it was designed … design to what users do in a space
…………………………………………□ Obsessed w/ program
……………………………………………………….® BAUER THOUGHT - Would of loved clickstream
…………………………………………□ Compatibility machine
…………………………………………□ Shows how different layouts … show paths of iteraction on restructure
…………………………………………□ Mobile crane … move it around
…………………………………………□ Concepts of friendly barriers to get people to engage .. Not daunting … more of fun play
…………………………………………□ Draw up in menus … in order in which eaten … consumption of objects (interaction)
…………………………..§ 19:30m in still staying on basis for boredom (various prior thought leaders)
…………….○ 4/9/2008, 6:36 AM
…………………………..§ Factor - Polarizer (people)
…………………………………………□ Hard to get people to think that they can adapt the space they are in
…………………………..§ Outfit generator w/ sensors
…………………………..§ Create an arch that is responsive to a change of mind … so that it is fun to change mind
…………………………..§ Bauer thought … a lot of physical layout here … computer seems to be more apt
…………………………..§ Point that computers should have random aspect
…………………………………………□ Prog 1 - inv
…………………………………………□ Prog 2 - curr layout
…………………………………………□ Prog 3 - see what people want to do, providing tools, modelling
…………………………………………□ Prog 4 - (boredom) most powerful, rollup … organize and optimize space … if it isn’t changed … it changes itself.
……………………………………………………….® BAUER THOUGHT - So if change is already in play … you are good
……………………………………………………….® BAUER THOUGHT - BLOG model is far more dynamic than marketing site (boredom play)
……………………………………………………….® BAUER THOUGHT - The stimulus for change is the commentary (or lack of), the search feeds, the referrals … BLOG models can react real time in content provided where the physical store has to move slower
…………….○ 4/9/2008, 6:41 AM
…………………………..§ Wrap up - no notes
…………………………..§ Typepology of boredom
…………………………..§ Spend time making things usable … but you need to add friendly barriers .. Introduce randomness … provocation … system ec
…………………………..§ Left out current topics
…………………………………………□ Like pascian routines
…………………………..§ We don’t see systems as things that can be
…………………………………………□ Interrupted
…………………………………………□ Co-optd
BAUER THOUGHT - interesting point … marketing was interruption of consumer in past .. Now people talk about interaction not interruption … what if you went even further and said consumers should interrupt the flow from the company real time (or be able to)

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

Now this is a dead horse if I have ever seen one - “What is the meaning of a blog”.

Surely there is a new insight in here I thought … well maybe not (here is the 39 million google results for “Why Blog”) … but Scoble is amusing to listen to … so I pushed play.

In short, I think the daily process comment was the notable coupled with the realization that there are really categories of blogs (money, marketing, relationship is what I heard in this talk) and each has a unique dynamic and focus for its authors and readers.

What do you think … am I trying to market or build relationship or both here?

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church) Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church)

** END RAW SCRIBBLE TAKEN WHILE RUNNING **