Tim Bauer’s Running Thoughts

Semi-daily webcast summaries/insights

MSFT: UX via Expression

I noticed an early webcast on the Expression line coming out of MSFT in 2007. For those not aware it is a set of 3 products they are positioning to enable Designers and Developers to finally work in the same toolset and base framework (XAML, etc) … versus seperate ones today (ie Photoshop and VS 2005).

After watching it … i would say its only for the die hards of UX since it was rather mundane … but quick in 1.4 speed (20 minutes). It was so mundane I don’t really have notables about it. Imagine that. My raw notes are below.

Keep in mind, we need to track this (and other tools like it) in order to continue to build our UX message. We are in the right position at this time (UX compentency building in advance of notable marketing coming from MSFT on that front w/ the Vista and 2007 set release). What we need to hone is the compelling reason to bring in support by our clients. Championing this tool line might be one.

Quote:
• Jon Byrum - Expression Product Mgr (7/14/06(
• Agenda
……………○ UX
……………○ .NET 3.0 - WPF
……………○ Dev / Designer collab via xaml
• 1:30 - Example of UX
• 4:30 - Discussions of richest experience for UX via applications that leverage the client (not just browser)
• 5:45 - .NET 3.0 (basis of UX)
……………○ WPF <– Key
……………○ WWF
……………○ Info Card (card space)
……………○ WCF - web services
• 7:00 - XPF Details
• 8:00 - Examples
……………○ MSFT MAX (WPF Example)
……………○ Health care demo (live monitors, overlayed)
…………………………§ Drag drop charts to aggregate charts
……………○ Northface prototype (kiosk)
…………………………§ Video to product swapping (contextual usage sales & click through)
• 13:00 - UX and Coder Collaboration
……………○ XAML allows both users (ui designer and dev) to be in same tool
……………○ Mock up UI rough (dev) pass to UI team (in XAML)
• 16:00 - Tools
……………○ Graphic Designer
…………………………§ Allow vector and bit net graphics
…………………………§ Allow to add dynamic effect on selection for example
……………○ Interactive Designer
…………………………§ Talk again in 2 wks (28th) with demos
……………○ Web Designer
…………………………§ Cascading style sheets
…………………………§ Supports ASP.NET tools
…………………………§ No connectivity to DB
…………………………§ XML support (so could pull real data)
• 22:00 - Next Steps
……………○ CTP - Comm Tech Preview
……………○ Review Vista, Expression, .NET 3.0, Max Photo sites
• 24:00 - Questions

July 16, 2006 Posted by bauertim | Uncategorized | , , | No Comments