Tim Bauer’s Running Thoughts

Semi-daily webcast summaries/insights

Zuckerberg/Lacy Interview: Why people are still referring to it

Story of my life. Day late. Dollar short. So, I am 40 days late to the blog fest around the keynote at the South by Southwest (SXSW) conference with the CEO of Facebook, Mark Zuckerberg, was supposed to be interviewed. It caught my eye because people are still analyzing it. Why in God’s name would they do that? It was supposed to have been a snoozer w/ a mini revolt at the end. Who cares?

Well some people do care it seems. And they may be on to something since the people dynamic that drove the crowd to turn on its hosts was, many say, enabled by the emerging communication channel — Twitter. By allowing the audience to heckle and gripe behind the back of the speakers it emboldened the audience, says the theorists, to act out in real life.

Given that, my questions were these:

  1. What could have the interviewer done to avoid this?
  2. What drove it? The interviewer? The interviewee? The audience? Some mix?”
  3. Why do people care … enough to talk about it today … 40 days later?

That list of questions was enough to get me curious, so I fired it up to see this revolt live.

Details Notable Points
Title/Link:

Duration:

  • ~60m

Speakers:

Recommend to Watch? Perhaps

  • Watch the last 10 minutes as it will become a standard point of reference for what a keynote can implode into
  • If you are a presenter, it would be better to read the notes and they research other bloggers thoughts on how what happened could be avoided. My favorite was this comedian’s advice for Lacey.
 1. What she could of done

  • Check out my blog notes where Kawasaki interview Balmer at MIX08 this year. He starts out w/ some very tough questions. Not a love in. He also would ask questions that were like 10 seconds long then pause. I think Lacey felt sorry for Mark and was trying to fill dead air. This made it her dead air … and her problem. Instead she should of gone w/ quick jabs. See if Mark flinched. Use socratic questions that imply the answer but frame them controversially where Mark will feel compelled to rally to defend. I think he was afraid on stage and went to his primary defense mode … shutting up.

2. What Drove It — Boredom … Drove Them To Twitter.

  • Well, boredom drives many a bad thing … and this could be one. They lost the audience probably 10 minutes in. Actually, it might of been 5 minutes — outside of trying to count how many times Zuckerberg said “Empathy” to offset Facebook’s Beacon debacle — I have to read the notes to remember anything they said not tied to the drama of the last 10 minutes. So, I gave a link above that shows you the 250k posts that hit twitter during the 60 minutes of the keynote. Now by far the minority of that activity was at the conference but it didn’t matter they were all talking as Sarah and Mark were putting them to sleep.

3. Who cares? Presenters and drama addicts.

  • Presenters are probably wise to ponder the course of events here. Heck this could happen to them (Forrester Analyst Jeremiah Owyang did this writeup). The rest of the blogging and talking (95%) is just a Nascar event … every is sitting around drinking talking about the last wreck. A waste of time if you ask me but hey … you can’t argue with the dynamics of people … and people like a good wreck (mechanical or otherwise).

GIven the above you are probably surprised I give this a “Perhaps” recommendation. Primarily that is based on this being such a wreck. Everyone is talking about it in the blog sphere. So you can look rather ‘cool’ jabbering about it I suspect (short burst only). Either way, I think the core thing I took away of value (outside of the points above) was that Facebook needs to get a new faceman for conferences. Zuckerberg is horrible. He may have books scribbled with grand visions … but he sure as heck can’t articulate them (or pieces of them).

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

Companies:
Facebook
Mark Zuckerberg is the CEO of Facebook, which he founded in 2004. Facebook is a social utility that helps people communicate more efficiently with their friends, families and coworkers. Mark is… Learn More
Pasted from
○ 4/30/2008, 5:59 AM
………………○ What is the role of facebook in world
………………………………§ Trusting and interesting relationships
………………………………§ Macro connections
………………………………§ Empathy
………………………………§ Launched internationally (on feb)
………………○ 4/30/2008, 6:01 AM
………………………………§ [bauer comment - he looks ready to leap off the sofa]
………………………………§ Revolt against government is one use in boliva
………………………………§ Trusting, empathy, relationships
………………………………§ Add up connections you get something
………………○ 4/30/2008, 6:02 AM
………………○ Why facebook to enable connection?
………………………………§ They are not alone
………………………………§ Key is tools
………………………………§ Extend that empathy / relationship …
………………○ 4/30/2008, 6:03 AM
………………○ Facebook and terrorism
………………………………§ Lebanon user population
………………………………§ Terrorism comes from lack of connection, empathy, and understanding … they don’t have a lot of options … so they align w/ those that provide basic needs … but outside of that they are normal … facebook enabled connections to people to continue so that people have more relationships than just those that have darker aspects
………………………………§ Very profound to enable connections
………………○ 4/30/2008, 6:06 AM
………………○ Proactive do good actions
………………………………§ Mission - help people communicate more efficiently
………………○ 4/30/2008, 6:07 AM
………………○ 1st interview - On phone … really outspoken
………………………………§ Like a bird … too broad of questions
………………………………§ He is typically a short answer guy
………………○ 4/30/2008, 6:08 AM
………………○ Back to mission
………………………………§ Not Philanthropy … to early
………………………………§ Build infrastructure to solve some of these problems
………………………………§ Build organization clout … NRA comparison … powerful organization on gun rights … so create similar org but focused on poverty …
………………………………………………□ Bill vote … aid to country in africa … congressman in IL … said his platform was to not take tax $ outside of country … then they protested it … so organized protesting
………………………………………………□ [bauer comment - 12m in … good thing I am running … going slow]
………………………………………………□ Another example of facebook allowing organization
………………………………§ Bottomup communications … important trend in world
………………○ 4/30/2008, 6:12 AM
………………○ Facebook has a deeper impact on people than AMZN
………………………………§ No notable
………………○ 4/30/2008, 6:13 AM
………………○ International launch
………………………………§ Launched spanish, german, french in last few months
………………○ 4/30/2008, 6:14 AM
………………○ Hard time scaling for businesses out of niche and international
………………………………§ Relationships and connections are universal
………………………………§ There will be some platform that enables this
………………○ 4/30/2008, 6:14 AM
………………○ $ … How you make dollars … ad deal w/ MSFT … how is that going
………………………………§ Step back
………………………………§ Its not $ … its about the infrastructure … the mission (connection / efficient)
………………………………§ Be inline with how people use the site
………………………………………………□ [bauer comment - so is he backpedalling off of beacon?]
………………………………§ [cat call from audience]
………………○ 4/30/2008, 6:17 AM
………………○ Sense that have media revenue from MSFT but not sustainable. Pressure to crack how $ flow works or in 3 yrs you are not viable
………………………………§ MSFT is happy with facebook
………………○ 4/30/2008, 6:18 AM
………………○ So what is Facebook is doing …
………………………………§ Part of larger trend … communicating / ads … via people
………………○ 4/30/2008, 6:19 AM
………………○ Do you have the angle?
………………………………§ Annouced too early … didn’t have it all figured out
………………………………§ Economic engine driven by how sites used normally
………………○ 4/30/2008, 6:19 AM
………………○ Beacon. WTF?
………………………………§ Open mind & listen (taunt of audience)
………………………………§ Beacon is not ad team … its infra team
………………………………§ Their DNA isn’t building all the widgets (social services) … 3rd parties do
………………………………………………□ Some in facebook
………………………………………………□ Some outside of facebook
………………………………§ Take the 1st step … take actions elsewhere … show in facebook
………………………………………………□ Bauer comment - Friendfeed does this … without the ad pushed on it
………………………………§ They are learning as a company
………………○ 4/30/2008, 6:23 AM
………………○ Interesting compare and contrast beacon and newsfeed … Newsfeed was more of a risk … larger % of customers impacted. Both was privacy
………………………………§ Give complete control of information
………………………………§ 25% of people on facebook … share cell phones w/ just friends
………………………………§ So granualar control allows that connection / communication
………………○ 4/30/2008, 6:25 AM
………………○ Big things Facebook is doing …criticize … frivolous … how does FB become more relelvant to business
………………………………§ Big changes going on
………………………………§ Distribution channels
………………………………§ Allow you to do things up to a point … if too spammy … then you are filtered … single line
………………………………§ Get as close to that line without being spammy
………………………………§ Systems are about trust
………………………………§ If people accept requests or click on notifications … that drives your upper cap of send #’s
………………○ 4/30/2008, 6:27 AM
………………○ Fine line … more rules
………………………………§ Actually less rules
………………○ 4/30/2008, 6:28 AM
………………○ Rumors of talks w/ iTunes / Labels
………………………………§ Talk to a lot of companies
………………………………§ There are music apps on facebook … not highly pursued
………………………………§ Open up FB platform … iLife created by others to fill void
………………○ 4/30/2008, 6:29 AM
………………○ So are you interested in music
………………………………§ We are building a platform
………………………………§ We build some
………………………………§ Partners build others
………………………………§ [bauer comment - avoid ?]
………………○ 4/30/2008, 6:29 AM
………………○ Book pitch by facilitator … hack a thon @ facebook
………………○ Forbes … youngest billionare ever on their list
………………………………§ Not focused on that (laugh)
………………○ 4/30/2008, 6:30 AM
………………○ $15b valuation … is it really worth that?
………………………………§ Not thinking about that
………………………………§ Deal was focused on little dilution … (MSFT Deal Drove valuation)
………………………………§ Not about $ … it’s the platform … build a business
………………………………§ Build ecosystem
………………………………§ Positive things
………………○ 4/30/2008, 6:32 AM
………………○ Recruiting
………………………………§ Dev platform, Monetization, Apps … those are the roles
………………………………§ So again valuation is not key focus … creating value in company is … revenue and valuation are trailing indicators
………………○ 4/30/2008, 6:33 AM
………………○ Facebook IPO, quelled by MSFT deal. Was that on purpose. Stop discussion?
………………………………§ Not making decisions based on IPO or market chatter
………………………………§ Not their goal ($)
………………………………§ Passed an earlier offer of $ …thought they could build a platform that changes the way people communicate
………………○ 4/30/2008, 6:36 AM
………………○ Jim Breyer (on board) comments that Zuckerberg runs on heart and analytics. The board told me it was a bad deal.
………………………………§ Ok.
………………………………§ Did some management changes on those that liked the idea of selling out.
………………○ 4/30/2008, 6:37 AM
………………○ Revolving door on management changes. Know it all kid from some views. You boot if you don’t agree.
………………………………§ A lot of new things … so he has to rely for a lot of things
………………………………§ Mostly on expectation management
………………………………§ 750M is his stretch goal (wrote a book about Zuckerberg)
………………………………§ Most of people who started the company are still around
………………………………§ Good fire on no match … (her comment)
………………○ 4/30/2008, 6:39 AM
………………○ Token Grownup . Sherry . Sheryl. Someone you wanted to hire.
………………………………§ Board. Management. Group decision.
………………………………§ She is amazing on scaling and global ops
………………………………§ Enable scale to 500 employees
………………○ 4/30/2008, 6:40 AM
………………○ Female in man environment … problem
………………………………§ She has a good track record
………………○ 4/30/2008, 6:40 AM
………………○ In charge of product …. Product management
………………………………§ Building a product management organization
………………………………§ Help scale the company
………………………………§ Broad goals
………………○ 4/30/2008, 6:42 AM
………………○ CEO role … hard for him … rather working on product right?
………………………………§ Collaborative culture
………………………………§ All marketing and engineers working together
………………………………§ Fuller organizes better
………………○ 4/30/2008, 6:43 AM
………………○ Question of him staying as CEO
………………………………§ CEO does … sets tone
………………………………§ Good way for him to insure organization focuses on key aspects of business
………………………………§ So he helps people keep the eye on the ball
………………○ 4/30/2008, 6:44 AM
………………○ She was at Business Week … web2.0 …
………………………………§ Back to empathy … applications … know what people want
………………………………………………□ Bauer comment - so is empathy the internal solution to not doing blunders?
………………………………§ Each individual its important how they fit into a community
………………………………§ Personal utility to maintain relationships
………………○ 4/30/2008, 6:47 AM
………………○ Bound books - He writes his ideas down … computer guy doing it on paper … Newsfeed was early on goal .. You have to ask a question
………………………………§ Everyone is cheering @ 49m about having her ask a question
………………○ 4/30/2008, 6:48 AM
………………○ Vision …
………………………………§ Broad ideas
………………………………§ Some they build … some partners build
………………………………§ Pushed value
………………○ 4/30/2008, 6:50 AM
………………………………§ Burn books …
………………○ 4/30/2008, 6:50 AM
………………………………§ 52m … Talk about something interesting
………………○ Q&A
………………○ 4/30/2008, 6:51 AM
………………………………§ Issue — can’t control who sees what
………………………………………………□ Balance of default settings versus complexity and fine grain control
………………………………§ Holding on to information … within messages … can’t search … can’t tag posted item for later use
………………………………………………□ A lot of things mentioned are underway
………………………………………………□ Facebook is constrained as company … so each item may not get to top of queue
………………………………§ Block applications might become an issue?
………………………………………………□ Use applications you want … don’t use the ones you don’t
………………………………§ Really rough interviews … biggest obstacle you facing
………………………………………………□ Send email to me on why I suck (what is email)
………………………………………………□ Easy product

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

May 4, 2008 Posted by bauertim | 2-Perhaps (what floats your boat?) | , , , | 2 Comments

Live Mesh: Goodbye Facebook & Friendfeed?

Ask 3 people what Live Mesh is you’ll get three answers. Ask 97 more and you’ll get blank looks. Good thing innovation is not a democracy.

Live Mesh was put to a ‘technical release’ last week to perhaps 20,000 of your closest friends. The interesting thing was as you listened to the jabber they all portrayed it differently. Some boring and some hinting at what could be. It was the latter that got my interest but it took three different webcasts (raw scribble from each below) to boil it down for me.

Details Notable Points
Webcast(s)

Duration(s) Respectively:

  • ~40m, ~10m, ~35m

Speaker(s) Repectively:

  • Vid 1 - Who knows. Guys on Mesh Team.
  • Vid 2 - Amit Mital. Faceman on Mesh for MSFT.
  • Vid 3 - Ray Ozzie. Head man @ MSFT (came from Groove).

Recommend to Watch? Depends.

  • Each one is a different audience. Vid 1is for the average consumer, vid 2 is for the companies that are in similar spaces (ISVs, partners of MSFT), and vid 3 is more of a strategist view.
 1. The Basics - A very transparent file share, remote PC control

  • For those looking for the quick answer. The features that are here and now is a very transparent sharing of files between your devices (phone, laptops, tower) AND friends (email em and they get a virtual folder of your folder). Plus you can login to that rig similar to remote desktop but via the mesh. Through firewalls (DOH! I just logged into my work PC without my RSA / VPN login - can you say security breach).

2. Now add some spice - Updates native with the folder view.

  • So the first thing isn’t too exciting (sharing folders) unless you are in charge of security (then its a headache). For those not grabbing aspirin, you more spice from the seamless injection of Mesh into typical tasks (excellent usability after MSFT’s Ribbon debacle). An example is how the any folder shared by mesh shows you automatically what changes your ‘mesh’ of friends have done to the folder at a document level. Holy smokes. Now we are starting to enable very nicely basic, document centric collaboration. This is like automatic twitters (I’m timbauer on twitter by the way) to the group you are collaborating on documents with. “Hey, I changed this file”, “I added this one”, “I nuked that one”

3. Now add some sizzle - You Become Facebook.

  • People in the blogsphere get their panties in a bind over the aggregation sites taking advantage of their pieces of content. Like the debate (nicely written by Louis Gray) around aggregation sites allowing conversations on content produced elsewhere (they lose potential visibility and traffic revenue). What if your comments on XYZ thing were shared to all people in your mesh peer-to-peer? Instead of a central site like Twitter or Facebook or Friendfeed … you just had a backbone like Live Mesh? The development style would shift to consuming peer to peer facades … facades that pulled from the mesh and synch your thoughts (basically files of data) back to the originating peers. You, in short, become facebook without facebook as it is today. All you need is your favorite “Live Mesh” facade on the local device. Presto.

3. MSFT Strategery - Use What They Have (Documents) To Get What They Don’t (Marketplace/Search).

  • MSFT is losing at this time the battle in search and social networks. The beauty of live mesh is the strategy it enables for them. They have always controlled a large share of the desktops and with it the digital assets that reside there. What they have realized (I think) is that if they can rebuild the social network into a social PEER-to-PEER network (where they provide the ‘to’ infrastructure) they can regain control or at least relevance. Ozzie’s tenure w/ Groove has to be behind this mindshift. Enable people share the chunks of social network activity (files, posts, articles, comments, etc) in a peer-to-peer synch model … not some push to a central site concept like Facebook. In doing so MSFTs software plays a central role. And with a central role they can inject things like … say … how to do an AdSense on the stuff you share on the mesh that gets views leading to commerce. I wonder what Google thinks about that … hehe.

In summary, Live Mesh is worth pondering. What you see now is misleading. It is NOT is just a repackaging of what has been around for awhile (synching files between PCs, remote desktop connectivity). If what is hinted at above is realized it could become the platform for transparency of sharing all files … links, tweets, comments, images, blog posts, docs … across all devices … pcs, phones, OTHER SYSTEMS. If you ponder that prior sentence you can see how it disrupts the current centralized model (sites like MySpace, Facebook, Friendfeed) for social networking. There is no facebook or friendfeed required. All the pieces are pushed around … peer to peer … via live mesh. All you need is your favorite “Mesh” reader to see all the ‘file data’ being synch’d to you and rolled up the way you want it. And MSFT has leverage in that market (PC devices per consumer).

Consider me sold. MSFT’s vision of peer-to-peer when fully baked will trump the current centralized sites that drive it today.

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

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******** 1st VID - HANDS ON WITH LIVE MESH **********
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• http://on10.net/blogs/nic/Hands-on-with-Live-Mesh/
• 4/24/2008, 6:13 AM
………………○ Live Mesh Team
………………………………§ Noah
………………………………§ George
………………○ Referenced at MIX a few months back
• 4/24/2008, 6:14 AM
• Goal put you at center of your computers and stuff
………………○ Data
………………○ Application / Computer access
• Use cases
………………○ Tie to your rigs
………………○ Data synch
………………○ Remote Desktop (Bauer words)
• BAUER COMMENT - ISNT THIS A FANCY UI ON EXISTING FUNCTIONS?
• 4/24/2008, 6:16 AM
• Demo
………………○ Blue folders allow synch and share across mesh
………………○ BAUER COMMENT - Team file sharing?
………………○ Uses remote desktops (through firewalls and NATs)
………………○ BAUER COMMENT - Might press AMZN’s AMI model … relative to vendor play of on demand usage … but AMZN has payment engine behind usage .. Not clear here if they can
………………○ Through a browser
• 4/24/2008, 6:19 AM
• Browser
………………○ Browser experience is slower
………………○ Also have client experience
• 4/24/2008, 6:19 AM
• Folders
………………○ Live on ALL machines
………………○ Auto replication?
………………○ INCLUDING VIRTUAL DEVICE
………………○ Bauer comment — So they are pushing to virtual storage (backup) …
• Timeline
………………○ See members
………………○ See timeline
………………○ See presence
………………○ Bauer comment - Looks like office live
• 4/24/2008, 6:21 AM
• Data
………………○ See anywhere
………………○ BAUER COMMENT - Might be a killer for sharepoint … alfresco … for users that use those tools soley around document share
………………○ BAUER QUESTION - File locking … edit conflicts
• 4/24/2008, 6:23 AM
• How hard to add device to mesh
………………○ Add piece of software … connects to cloud
………………○ BAUER ? - can you connect to multiple mesh’s
………………○ Not on mobile and Mac yet
………………………………§ Working on it
• 4/24/2008, 6:25 AM
• Roadmap
………………○ They say this is the 1st step to putting users in center of all their stuff
• How convert folders to mesh
………………○ Simple right click ‘add to mesh’
………………○ Choose what machines get the ‘push’ (versus pull) and force immediate
• Sharing to friends
………………○ Use LiveID … but to invite just send via email
………………○ Share (bauer ? - not edit)
• Location of files
………………○ In the cloud … right now … for sharing outside of mesh
………………○ You can synch to your mesh machines
………………○ So they do push down to devices AND the cloud (offline file)
• 4/24/2008, 6:29 AM
• File types supported, size limits
………………○ None
………………○ Initial release is 5GB of data in cloud
• 4/24/2008, 6:30 AM
• How did this come about / fit into SaaS vision of MSFT
………………○ Everyone has many devices
………………○ How make work as one
………………○ Bauer comment - Kills (depending if not tied to workflow, tagging, etc functions) the salesforce ‘content management’ play … why would you do that .. Create a mesh for you company and put the files there
• 4/24/2008, 6:32 AM
• Products and Solutions that Work Now
………………○ Windows Live … exists and augments
………………○ This is a platform to bring together data and devices
………………○ Then build from there
………………○ Easier file / data sharing platform
• 4/24/2008, 6:33 AM
• Platform .. Will we see different solutions making products from it
………………○ Live Mesh based on synch feeds (ATOM, RSS, etc)
………………○ Other people can plug in and store data in feeds
………………○ App to synch favorites
………………○ App to store todo lists
………………○ App to track stuff
………………○ Could have apps in their UI (Bauer comment - requires MSFT) or as an API (Bauer Comment - like AMZN)
• 4/24/2008, 6:36 AM
• How get access
………………○ Mesh.com … invitation only
• 4/24/2008, 6:38 AM
………………○ SkyDrive / Foldershare
………………………………§ They are all one group
………………○ Bauer comment - If they are all one group it is unlikely this is a free play (pricing not mentioned … key in what isn’t said). However office live is free (but its in beta) and does a similar function (w/o synch local, provides cloud).
***********************************************
******** 1st VID - END — *************** **********
***********************************************
**
**
***********************************************
******** 2nd VID - AMIT KEYNOTE ******************
***********************************************
http://blip.tv/file/854328/
Web 2.0 Expo
10m
…………..○ 4/25/2008, 6:30 AM
…………..○ Bauer comment - how about that pump up music at the start [wink]
…………..○ Amit
…………..○ 4/25/2008, 6:31 AM
……………………….§ Web is center
……………………….§ We connect via many devices
……………………….§ How to keep those devices in synch
……………………….§ Ours
……………………….§ And our trusted friends
…………..○ Settings and local favorites
…………..○ Device types - picture frames, macs, phones, laptops, towers, etc
……………………….§ Bauer comment - how many of those devices are on the web?
…………..○ Unified Device management
…………..○ 4/25/2008, 6:34 AM
…………..○ Feeds
……………………….§ Unified feeds
…………..○ Apps
……………………….§ Web based app management
……………………….§ Apps know devices and their capabilities
…………..○ Drop dead simple
……………………….§ Bauer comment - doesn’t jive w/ commentary so far on blog space
…………..○ Demo
……………………….§ Capture video of kid w/ phone
……………………….§ Dad sees on laptop real time on airport
……………………….§ Ims back
……………………….§ Shares a song to his daughter … next second
……………………….§ While kids next room are gaming
…………..○ 4/25/2008, 6:36 AM
…………..○ Everyone gets access to tech preview that is @ Web 2.0 Expo
…………..○ Device Ring is Core Metaphor
……………………….§ On windows PC
……………………….§ Mac / Mobile Next
……………………….§ Future more devices
……………………….§ Folder for anywhere access
……………………………………□ Bauer comment - interesting play … mesh compatible play on device sales like picture frames, touch tables, etc … fully compatible you get more features … becomes an iphone/ipod angle / barrier for MSFT devices
…………..○ 4/25/2008, 6:39 AM
…………..○ Mesh Bar
……………………….§ Single view of devices
……………………….§ Members in folder
……………………….§ News and events in the folder
……………………….§ Notifier lives on task bar … all up view of action on mesh
……………………….§ Also avail on live desktop to get webview
…………..○ 4/25/2008, 6:39 AM
…………..○ Use case shown is just ONE scenario
…………..○ Their focus is PLATFORM
……………………….§ Define model digital relationship between devices, people, assets
……………………….§ OpenAPI
……………………………………□ Yes, MSFT is about Open
……………………………………□ Shows Datamodel browser for Livemesh … dev can mesh format (xml, rss, atom, etc) … so you choose lang/tools … how you interact w/ live mesh
……Bauer comment - How is different than friendfeed?
***********************************************
******** 2nd VID - END ***************************
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**
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******** 3rd VID - AMIT KEYNOTE *******************
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Channel9
John Udell Interviews
http://channel9.msdn.com/ShowPost.aspx?PostID=399578
4/23
36m
…………..○ 4/25/2008, 6:43 AM
…………..○ Whats it like to be @ MSFT (3yrs now)
……………………….§ Was @ IBM. Tremendous on potential impact
……………………….§ He does business, product strategy … intersection
……………………….§ So great job for him
…………..○ 4/25/2008, 6:45 AM
…………..○ What like taking over Gates role
……………………….§ SKIP
…………..○ GOTO 7:30 IN (MESH STARTS)
…………..○ Talk about environment MSFT faces
……………………….§ Mainframe was todays sexy utility. Timesharing. All was there in 70’s.
……………………….§ PC revolution was empowerment to consumer.
……………………….§ Swing of pendulum
……………………….§ Web grew in era of dialup … so built for that … force decentralized .. Thin terminal
……………………….§ Broadband penetration allows fatter clients
……………………….§ Both sides have good power (CPU, Storage) now
……………………….§ What design patterns work for backend and frontend
……………………….§ PC started for one computer for a subset
……………………….§ Moving now to not just one pc person … multiple devices per user … how to tie together … data … personal and cloud … MSFT wants to enable those solutions that balance leverage both
…………..○ 4/25/2008, 6:51 AM
…………..○ Internet OP SYS Space (AMZN, Google). How does MSFT history enable or drive action for them.
……………………….§ MSFT’s Approach.
……………………….§ Knew Bill / Steve since 1981
……………………….§ DNA of MSFT is a platform company … so need ISV community
……………………….§ Platform
……………………….§ Discussions of what different industry models will look like, be built like … given cloud computing … no specifics
……………………….§ MSFT wants to just enable that building … not be the buildings
……………………….§ AMZN. Ground up. Make raw resources (VMs, AMIs) to the developer. Power play.
……………………….§ Google. Tries to simplify cloud w/ constraints. So they serve a niche
…………..○ 4/25/2008, 6:55 AM
…………..○ 16:30 in
…………..○ LIVE MESH … folder share … screen share … can confuse true vision
……………………….§ MSFT core environment — multi device environment
……………………….§ Enterprise side … solved by MSFT via SMS
……………………….§ Now solve for consumer (device management)
……………………….§ So that is one path
……………………….§ 2nd is devices don’t / aren’t built well to work together
……………………………………□ Bauer comment - Is this their trump of OPENID … or could they push to use mesh to push data to various devices (including SYSTEMS)
……………………….§ Data flow … like feeds
……………………….§ Applications … be configured and liscensed
……………………………………□ Bauer comment … again … is this a slow entry to single user
……………………………………□ Bauer comment … msft takes what they have (user content, consumer) and uses mesh to push into systems they don’t control … devices they don’t control … they maintain relevance by owning/channelling the user profile
……………………….§ 4/25/2008, 7:01 AM
……………………….§ File and folder synch gives user a taste of power
……………………………………□ Bauer comment - I think it just allows the user to dismiss … now if the goal is to addict and get them using it (fits theories above) … then this is smart
…………..○ 4/25/2008, 7:02 AM
…………..○ Go beyond files/machines … bring people into the equation … Less obvious … connection to the web … How to optimize … spell that out
……………………….§ Two things (1) rich apps enable on PCs to share settings across devices (2) also websites extend their function to the world of devices
……………………….§ Groove reference … stumbled on … centralized websites … provision workspaces .. Invite users in … users want to take offline … wanted website to go offline … groove was peer sharing … so it do that well
……………………….§ Live mesh fills void of groove … infra … one service … manage synch to devices … data might be peer-to-peer or encrypted or through the cloud … but devices don’t care … developers don’t care … use infra … to push to devices
……………………………………□ Bauer comment - This is alert thingy on steriods … if all apps are synching real time … you go to your mesh console to see the same activity
……………………………………□ Bauer comment - majority of consumers are not sharing over web … in theory … msft has high ground if they can convert that user base via mesh
……………………….§ Use that simple tech … website … device … website … cloud
……………………….§ A feed of feeds … one thing a “mesh object” … represents a site … an element of that feed is other feeds … so an app can have many feeds … members, news, calendar, etc … or custom ones (transactions, recommended links, comments on a site)
…………..○ 4/25/2008, 7:08 AM
……………………….§ Folder is a mesh enabled Object
……………………….§ Item in feed is sub feed
……………………….§ Standard schema by item
……………………….§ News feed off a folder … see to right of folder … item by entry
……………………………………□ Bauer comment — So it would be like alertthingy or twitter offline
…………..○ 4/25/2008, 7:10 AM
…………..○ Banking example …
……………………….§ Local host and do stuff w/ an offline app
……………………….§ Developers want one way of working w/ mesh
……………………….§ Web version of live mesh … and client … same code
……………………………………□ Bauer comment — like AIR
……………………….§ Called MOE (mesh operating environment) … cloud MOE or client MOE same one
…………..○ 4/25/2008, 7:11 AM
…………..○ Synch problems .. How evolved from mistakes of groove
……………………….§ New team … he sponsored
……………………….§ There is a DNA trail … playdoh, lotus notes, groove, live mesh
……………………….§ More work w/ them during his CTO tenure not as much lately
……………………….§ Basic synch, interaction … that is similar
……………………….§ Groove power of adhoc invites … bypass centralized security … so groove users will get that part of mesh
……………………….§ Hope people feel that mesh is very lightweight … notthing there … works across firewalls, nats, double nats … few knobs to turn
……………………….§ Developer kit is NOT on mesh.com right now
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** END RAW SCRIBBLE TAKEN WHILE RUNNING **

April 26, 2008 Posted by bauertim | 1-Definitely Watch This | , , , , , , , , | 2 Comments

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