Scoble binged on interviews on 5/13 posting up five in one day but he called out one interview as being noteworthy:
Equals. This is a startup that hasn’t shown anyone its main product yet, I get an exclusive first-look at what they are doing. Wow, what a new way to work using Twitter, social networks, phones, and more. If you only watch one, I’d watch this one. The CEO is a bit wordy, but the demos he shows me are interesting.
Intrigued (and a bit weary of the obsession with social XYZ) I fired it up in hopes of some new perspective.
| Details |
Notable Points |
Title/Link:
- N/A
- A series of QIK interview snippets at the Equals new offices
Duration:
Interviewee:
Recommend to Watch? Perhaps
- If you are into unified messaging perhaps … or … you constantly are interrupted at dinner by solicitors. No hurry however, the beta solution is not even out yet (ETA July).
|
1. Free Version of MSFT’s Unified Messaging Vision
- So, basically they are offering a centralized offering where you (1) register all your communication devices (IM, Email, Phones) (2) integrate that to your systems that track your status (Calendar, Twitter, etc) and (3) pull in your social network. That blob of data is then used to determine how a contact event (call, email, IM) is routed (voicemail, phone, IM, email + who is calling) and to which device (which phone is current). For those MSFT posse out there this is basically a free mini-me version of the Unified Communications vision they have been trying to sell for 2-3 years to corporate america.
- Free. Ah, how I like that word.
2. Target Market — Hyper Engaged
- They are targeting the hyper engaged but I wonder if that actor will value the appropriate routing of their phone versus the additional coordination of other data they use (calendar, twitter status, etc). The usability of just flipping a phone to vibrate or silent when going into a no-call zone is pretty simple. I suspect it will struggle to be simple enough while correctly routing calls. Still worth a try.
3. Bauer’s View — The Biggest Market — Stop Dinner Interruptions From Solicitors
- Who needs a Do Not Call list? Thing doesn’t work anyway. Equals.com will basically route all your calls through their servers and check to see if the CallerID is ‘known’ (this is a simple use case, you can do quite a bit more based on your current context). If the Caller ID isn’t known, they are routed to voicemail. Who wouldn’t set that up at home. I know I will.
4. Sidenote: Scoble Starting a New Show — WorkFast
- Scoble commented briefly about a new show focused on the Enterprise (not startups) called “WorkFast” I believe. He mentions it occasionally on friendfeed. Anyway, good news. A focus on initiatives that can drive immediate impact to existing companies is wise.
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All and all an intriguing offer that I will definitely try out … especially on the home setup. The work setup seems to present another headache to me … not sure I am that worried about if my phone rings or not … or if people can’t reach me.
Would be curious on your thoughts … as always.
* START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
• http://www.equals.com/
• 5/14/2008, 6:01 AM
• http://qik.com/video/77124
• CEO
…………….Ajay Madhok
…………….http://conferences.oreillynet.com/cs/etel2006/view/e_spkr/2519
• Finished move
• Simplify communications
…………….○ Use name to get ahold of me w/ all the identifiers
…………….○ Choice, privacy, controls
…………….○ Filters
…………………………..§ Temporal context
…………………………..§ Who is calling
• Equals.com
…………….○ Value proposition on flip side of card
…………….○ Get away from walled garden model
…………….○ Single signon 1st attempt to break walled garden
• How is this different than friendfeed
…………….○ Connection
…………………………..§ As you speak, happens in background
…………………………..§ Xobni … reference … sidebar … shows relative to people
…………….○ Calendar drives when phone is available for calls
…………….○ Present in skype doesn’t mean you can take calls
…………….○ No one console to manage relationships and availability
…………….○ People in skype, email, calendar, contancts
…………….○ Create your walled garden
…………….○ I defragment my world … then my slice of your world defragments
• Where Would I use Your Platform
…………….○ Social network … show today … and discover new
…………….○ When find someone … how handle people … equals
…………….○ Find people but limit how they connect
…………….○ When they find me … presented as a proper role (image) to that context .. Icon …
• Free service …
• 5/14/2008, 6:09 AM
• Who compete with?
…………….○ Virtual agent …
…………….○ Party line
…………….○ BuzzTalk
…………….○ Bauer comment - not a good answer
• Example
…………….○ How coordinate going to drink
…………………………..§ Don’t setup bridge
…………………………..§ Want to call one number and it calls all devices active for friends
…………………………..§ Bauer comment MSFT vision from 2-3 years back … difference it is free
…………….○ Competitors are all walled gardens
…………….○ They are not
• Campfire … Friendconnect
…………….○ Excited
…………….○ Social Networks - Hypertrend
…………….○ Use all networks as once … One profile
…………….○ Bauer comment - He is getting long in tooth on description
…………….○ 5/14/2008, 6:13 AM
• Using OpenSocial, etc … Help build graph faster
• 5/14/2008, 6:14 AM
• http://qik.com/video/77129
• DEMO
…………….○ Connect based on name … but how work on phone
…………….○ Ajin (sp?) Founder
…………….○ Talk, Text, Video … all interview
…………….○ Choose to interact in any of these services
…………….○ Universal identifier (email addr, phone #, etc)
…………….○ If I give you something I lose control … you can contact me whenever
…………….○ 5/14/2008, 6:17 AM
…………….○ Hidden caller ID … no answer
…………….○ Email. No clue who they are … could be spam
…………….○ Founder refocus … control of when contacted when you are contacted
…………….○ 5/14/2008, 6:19 AM
…………….○ Bauer comment - Still talking about case (restatement of overview segment)
…………….○ 5/14/2008, 6:19 AM
…………….○ Demo … 3 phones
…………………………..§ So a universal #
…………………………..§ Bauer comment - so redirection … on Switch
…………………………..§ Set on profile busy … which synch’s with calendar
…………………………..§ Integrate w/ - Google Calendar, Notes, Outlook
…………………………..§ A profiler … innner circle of calls
…………………………..§ Bauer comment - Way to block callers
…………….○ Potential ability to sell access … joke (but is it really)
…………….○ 5/14/2008, 6:23 AM
…………….○ Now show twitter … update twitter …synch to all … next call …
…………….○ Change context … gtalk, ivr, IM, email, etc … all possible
…………….○ Not released
…………………………..§ Sometime in July release
…………………………..§ Copyline is available today
…………….○ Gtalk example
…………………………..§ IM to assistant … available … facebook profile changes …
…………………………..§ Show different roles trying to contact
…………………………..§ Message
…………….○ Does equal figure out IM?
…………………………..§ No. Right now calendar gets parsed.
…………………………..§ Defining operators … for IM … like LOC ON China
…………….○ Equals context
…………………………..§ There are keywords that equals rests
…………….○ Show how facebook or web talk to you
…………………………..§ “BuzzMe” in location …
…………………………..§ Inner circle … gets different message … since sleeping … redirects to IM
…………………………..§ Insert tag 8295 … uniquely identifies conversation to reply back
…………………………..§ Bauer comment - better make those #’s alphanumeric … could get big quickly … how handle typos
…………….○ Context change via IVR
…………………………..§ Status - at home, working, silent, sleeping, etc … by numbers
…………………………..§ Silent means goes right to voicemail
…………………………..§ Get IM on PC when phone calls are in queue … so when in meeting can pinged quitely
…………………………..§ Bauer comment - seems to do some jott
…………………………..§ Example of not knowing either # … just know where current phone is active … detected presence on skype
…………………………..§ Bauer comment - wonder how well it works on other digital parties
…………….○ 5/14/2008, 6:35 AM
…………….○ Calls to room very expensive (hotel)
…………………………..§ Can define context … in which phone is used
…………………………..§ Bauer comment - can you define work locations and toggle between them
…………….○ 5/14/2008, 6:36 AM
…………….○ Context should change based on activity stream not you having to change stuff
…………….○ 5/14/2008, 6:37 AM
…………….○ Email to Voice
…………………………..§ Not been done before (Actually Jott has done reverse)
…………………………..§ New show in july “Workfast.tv”
…………………………..§ Email comes in … attended by virtual assistant
…………………………………………□ Replies back … hi harry … thank you for invitation … call me now … click … skype … so auto attendant that is more personal
…………………………………………□ If they don’t use email immediately it’s a timeless link … so it goes to current context
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
May 15, 2008
Posted by
bauertim |
2-Perhaps (what floats your boat?) |
Ajay Madhok, Equals.com, Scoble, Unified Messaging |
3 Comments
I have always appreciated the concept of drip marketing. Unlike carpet bombing where you run ad campaigns in high volume forums with the hopes just 1% might be in the mood for buying your ’stuff’ … drip marketing is all about trying to stay top of mind with a CONFIRMED buyer in a long sales cycle. So instead of the lottery approach to top of funnel sales you are just a determined fisherman … casting your bait at the spot you know that bass is hiding … over and over again … every day … if not more. Presenting your lure in 10,000 different ways hoping one cast will get all the variables right (e.g. depth, speed, color, temperature, etc)
Friendfeed, more importantly, and Scoble’s plan to redesign his web presence around FriendFeed is really (in my view) an example of the next generation of marketing. A model where the drips occur so frequently, are so small, are so innocent you don’t even notice their interruption or what they are building to. You look for them. You want them.
You can read the running thoughts below but here are my initial thoughts around this “Drip Marketing 2.0″ angle.
| Webcast Details |
Notable Points |
| Title/Link:
Duration:
- ~45 minutes (Scoble)
- ~5 minutes (Webware)
Speaker:
- Paul Buchheit - Ex Googler. #23. Key player in Gmail, Adsense, etc.
- Bret Taylor. Ex Googler. Key player in Google Maps JavaScript front end and the Google Maps API.
Recommend to Watch? Yes.
- Always makes sense to take a listen and get a a sense of people that had the adoption of gmail and google maps.
|
1. Why not just stick with email or blogs? Ask Burma-Shave.
- Email and blogs are typically are stand alone bullets. The start of a story and an end of a story (be it words or images) triggers the aspect of your ego that wants that thing … regardless of medium. In and out. Impression made. Burma-Shave on the other hand didn’t try to tie it all up for you. They would draw the reader in with its pauses and builds between messages letting the consumer imagine the plotline they expected. You became a fly in the web. Jumping with Burma to the final realization of whatever the points were. Far more immersing. You didn’t tell the buyer. They discovered your point on thier own.
2. Burma-Shave & FriendFeed. Come on Bauer. Thats a stretch.
- Well, if you look at Friendfeed as a tool for the consumer … it is. But if you look at it in the manner that Scoble is considering you can see something. What is more immersive and more of a relationship between content producer and consumer? A conversation stream that is 80% tidbits and morsels you can research and ponder with them followed by a wallop of a big gun blog post … or just a blog post? A really tight video How-To on your product segment … or a trickle of links showing your research trail on those products followed by that video? Which one does the consumer engage with more? Seth Goodin hinted to the same in his posts Little Scraps (how we are evolving to decisions made on scraps of data).
3. You have to be unbiased to play this game.
- This model of trickling out your research before a summary blog emerges on point XYZ is perfect for anyone that is unbiased and/or covering a product segment. If you are a product evangelist for one product you will struggle to leverage it as you are perceived to be a shill. But if you are a distributor of multiple products … like Scobe’s research of all companies tech … or a retailer distributing the goods of any manufacturer in a segment … the consumer will consider your point.
4. It almost makes the product evangelist role viable
- Many of product companies are toying with a full time product evangelist but struggle with the ROI. This style makes it viable. You get more content from the resource out because their daily research is shared (ala Beacon) to the consumers. You get better depth of contact with the consumers as they are researching it with you. And you get better marketing intelligence (unlike Burma-Shave) as they can (and will) comment back as the pieces of your daily FriendFeed build to something.
5. So what’s the role of FriendFeed? Aggregation of your tidbits.
- Back to the webcast. FriendFeed is interesting in this conversation as it enables the evangelist to efficiently share out their research. An article on google reader at 8:30 a.m. A few relevant images from Flickr at 9:00 a.m. Twitter blathering from (9:30 to 10:30). A good quote from a book at 11. Some relevant blog posts on XYZ reader at 1. A webcast you recorded on QIK at 3. All tidbits leading to something (or nothing) in the form of a more formal statement (your blog?). Your power consumers will love the access you can provide them (and in turn spread more Burma-Shave tidbits .. covering highways you don’t even travel). You will love that all you need to do to pull your activity on XYZ social site to your blog is call FriendFeed’s API and pull it down (they do all the heavy lifting).
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Overall, I agree with Scoble’s strategy. If you are a full time analyst (like him) or a full time evangelist for a B2C distribution, tools and techniques like the above will add notable value to your role. Definitely something to consider if you are in that position as an individual or a head of marketing considering such an investment.
** START OF RAW SCRIBBLE TAKEN WHILE SITTING **
……………○ Brett Taylor
……………○ Paul G
……………○ Polyvor (fashion site) sits with them
……………○ Team of 5 it looks like
……………○ Started 10/1/07
……………○ All prog (4) + anna (non prog)
……………○ Emacs
……………○ Friendfeed links to all sites you use … stream of things from people you like
…………………………§ Information discovery
…………………………§ BAUER COMMENT - isn’t this just like Facebook beacon in a way
…………………………§ BAUER COMMENT - Its like an RSS feed but micro bursts on favoriting of something or actions that are feed enabled (like comments, favoriting, shared, rated) that typically people wouldn’t put on their specific blog
…………………………§ Fragment conversations to social groups .. So you know people in the friend feed segment .. Discussions are more like a dinner party
…………………………§ Blog is a radio show … take callers who like hearing their voice … not listening
…………………………§ RS - blog trolls show up to get attention from attendance
…………………………§ Can have a private feed … huge % of usage
………………………………………□ BAUER - IM?
……………○ 4/2/2008, 6:13 AM
……………○ How make $
…………………………§ User base focus now
…………………………§ Monetization is early (ads maybe)
…………………………§ Netflix recommendation …
………………………………………□ BAUER COMMENT - Again beacon difference is it can be private (will channels be broad enough ? Perhaps in aggregate)
……………○ Why not at google?
…………………………§ Google is good for large investment initiatives (ie android)
…………………………§ Small gigs work well alone
…………………………§ Google forces users too quickly … can focus the company on growth / infra too early
……………○ 4/2/2008, 6:16 AM
……………○ Whats next
…………………………§ Information engineering (info overload) … UX
…………………………§ Honing that is hard
……………○ Filtering example … watch for XYZ term
…………………………§ They can filter out types of feed threads
…………………………§ Filters by word is good … done … filter make into rss feed
…………………………§ Give me what people I know (BAUER COMMENT — TRUST FACTOR)
……………○ 4/2/2008, 6:19 AM
……………○ Not trying to be facebook (profiles / linkages)
…………………………§ Most requested (profile) but they are resisting it
…………………………§ Looking at it as an information discovery problem NOT a socialization problem or TECH problem
…………………………§ Facebook is about listing friends … vs … tracking friends and what they share
……………○ 4/2/2008, 6:22 AM
……………○ Comments = Posts = Readers = Social Gestures of Value
…………………………§ Family dynamic is the model … interaction w/ people you know about content
…………………………§ Picture conference interaction … dynamic of pondering a shared item out ‘there’
……………○ Multi site aggregation
…………………………§ 19 services on friendfeed (rs) … flickr, upcoming.org, videos on youtube, etc
…………………………§ Needs glue
…………………………§ Original vision - entre’s in residence at VC benchmark capital
…………………………§ Example of how his sharing of songs on last.fm spread to his family
…………………………§ Ie smugmug … see the photos … might switch over
…………………………§ All rides on RSS and ATOM
…………………………§ Photos are good problem … they make it human readable (not spammed by 30 photos, or 58 comments)
……………○ 4/2/2008, 6:33 AM
……………○ How choose services glue in
…………………………§ Goal is to enable service to add themselves to friend feed
…………………………§ Today its request and popularity
…………………………§ yCombinator … easy to scale a webservice
…………………………§ Facebook but … provide for any website
……………○ Titles
…………………………§ No titles. Make decisions as a team
…………………………§ They all saw @ Google that went well and didn’t go well re: org growth … build company where everyone has opp to make big opp … not by first joiner
…………………………§ BAUER COMMENT - look for
……………○ Google can’t ship stuff
…………………………§ Right people get things done
…………………………§ But if not … could be slow
…………………………§ So how do you create a non-title fighting … contributions and achievements
…………………………§ Litmus test … engineer .. Choose to work here (friendfeed)
…………………………§ Leverage collective intelligence … but if you add layers … strategy comes top down not from the collective
…………………………§ Paul was #20 at google
…………………………§ BAUER COMMENT - needs idea model like that one site … that did voting and I mailed to mark johnson
…………………………§ Anti roles … interested in everything .. Google was role based to some degree it sounds like
………………………………………□ BAUER COMMENT - but isnt that size related
…………………………§ Challenge is how to scale small teams … org different … not hierarchy structure
……………○ 4/2/2008, 6:39 AM
……………○ They are building an offline app (AIR based)
…………………………§ You can post to twitter and pounce is a competitor
……………○ They are working things like
…………………………§ Experiments to make homepage of FF the perfect place
…………………………§ BAUER COMMENT - So they aspire to be a starting place over the web … vs Googlesearch or Facebook
…………………………§ Key is user driven filters of feeds by user (person A you want blogs, person X you want all, person Y you want photos, etc)
……………○ Ability to match people based on sharing of common items or types
…………………………§ Yes will consider it
…………………………§ Look at tracking geo location …
…………………………§ Pull off Doppler where you are
…………………………§ Friend feed could track people …
…………………………§ Key is api … do interesting but esoteric things w/ FF … so people can make friendfeed what they want
……………○ 4/2/2008, 6:45 AM
……………○ API
…………………………§ Publish to friend feed
…………………………§ Read from friend feed
…………………………§ Mobile devices (doesn’t work as well as it should) … API could help mobile developers
…………………………§ Desktop apps … AIR app coming (like an IM client)
…………………………§ Upload images via API
…………………………§ Take a photo on your photo and send it to someone
……………○ MP3 files … can display
…………………………§ Fred Wilson … wants to play inline from tumbler accounts
…………………………§ Blogtalk radio … call # w/ cell phone … auto record … to RSS feed
……………○ Whats the plan on mobile
…………………………§ Info on FF works well on mobile
…………………………§ Trouble is a lot of phone factors / platforms
…………………………§ Do their iPhone app
…………………………§ Twitter … full blown … hard to type to it … readable
…………………………§ Likes reading FF format
…………………………§ Try to be fast in response … performance
………………………………………□ Drives UI clean? Socialspark … ? … competitor
………………………………………□ Google guys is not flashy
……………○ Usability w/o Atheistics
…………………………§ Fast, usable w/o sizzle
……………○ They are ramping better than twitter
…………………………§ Experience of large user platforms
…………………………§ Paul/Sanjey … Gmail designers
…………………………§ Jim … Googlemaps
…………………………§ Acquiring hardware is hardware
……………○ AWS?
…………………………§ Occasionally … but moved to their stuff for more control … arch is python 100% … standard open source … mysql … linux …
…………………………§ Hard scaling is the architecture … use db … right chunking on db … what capacity … cache what … reduce load …
…………………………§ Great page on slide share … shows how they scale … opensource … live journal … memcast … shows how he scaled … 1st they read .. More open on how to scale sites … more information sharing … harder in past because load wasn’t the issue
……………○ OpenID
…………………………§ Supporting OpenID
…………………………§ Take it as login an provide
……………○ 4/2/2008, 6:58 AM
…………………………§ Close out
…………………………§ BAUER COMMENT - 2nd half was no notable stuff
WEBWARE NOTES
……….problem … getting people to setup on FF …
……….discussions is growth … limited to group on item …
……….people known … people subscribe
……….people known …
……….blog … take in callers … hear themselves talk
……….private discussion on friend feed of article
……….competitors do … add twitter account … can’t interact
……….shared you tube ….
……….make it people that use friend feed easier to use
** END RAW SCRIBBLE TAKEN WHILE SITTING **
April 7, 2008
Posted by
bauertim |
1-Definitely Watch This |
Friendfeed, Marketing, Scoble, Watch-Yes |
6 Comments
Now this is a dead horse if I have ever seen one - “What is the meaning of a blog”.
Surely there is a new insight in here I thought … well maybe not (here is the 39 million google results for “Why Blog”) … but Scoble is amusing to listen to … so I pushed play.
| Webcast Details |
Notable Points |
| Title/Link:
Duration:
Speaker:
Recommend to Watch? No.
- Their banter back and forth was entertaining to watch from the perspective of getting to know them a bit as people but the nuggets of wisdom were few and far between in the 48 minute discussion.
|
1. It’s Not The Blog - It’s the relationship
- Cashmore didn’t seem to ‘grok‘ much of Scoble’s point around blogs being about relationship (not suprising, he is in business for subscribers not interaction) but that is what Robert hammered. His view is that his blog is really just a souped up version of the BBS he participated in during the 80’s (now those were cool) … with the same goal … connecting to your network to ponder ’stuff’. I found that point interesting because you see a movement to value comments and interactions on blogs far more that the post itself. That is where the insight comes from — the reaction to your post (cataylst) from your readers.
2. The Daily Process - Marketing A Post
- This was intriguing in that most people worry about (1) what you should blog about (2) how you write (3) how you monetize but less is said about how you drive traffic DAILY. Scoble hinted at it as he talked about his wife and marketing to his friends. How he does the same with his posts … he broadcasts to various networks (twitter, facebook, friendfeed, etc) to come read XYZ post he has done. Not so much to say ‘look at this’ but rather to get them to spend 1 minute posting their reaction to that thought. That process is relative to marketing, relationship or brand blogs I suspect. The question will then quickly become … do they (your network) value getting your ‘heads up’ daily ping? Guess it depends on the average value / poke (is there a formula for that?).
3. How To Read 3000 feeds - Matrix View
- Well Scoble didn’t reference Neo but he should have. He described how he has Twitter just ‘flowing’ in the background of his desktop as he does whatever (email). Over time trends emerge that being to make him want to react. So its not conscious reading of each post but rather a building awareness. It is similar to what I do w/ my RSS feeds. I have about 70 i review the post titles daily (and drill from reaction) and then there are about 400 I review on the weekends at a even faster clip (a bit of serendipity there or, to Scoble’s point, assuming if its important it will bubble up).
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In short, I think the daily process comment was the notable coupled with the realization that there are really categories of blogs (money, marketing, relationship is what I heard in this talk) and each has a unique dynamic and focus for its authors and readers.
What do you think … am I trying to market or build relationship or both here?
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church) Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 30, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Collaboration, Blogs, Scoble, Cashmore, Fastcompany, Mashable, Twitter, Quick, Valleywag, Friendfeed, Marketing |
2 Comments
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