Tim Bauer’s Running Thoughts

Semi-daily webcast summaries/insights

Jive Software (Collaboration): Ruth’s Chris vs. Raman Noodles

Ask yourself this question …

  • Is there an ROI to collaboration?

because when you start looking at collaboration products like Jive Software your aren’t talking chump change. They face the same hurdles as any efficiency based initiative. The executives want to see hard dollars have have either the word INCREASED REVENUE in them or REDUCED COST.  If you can’t show it they will give you a $1 to buy a six pack of Top Raman.  If you can, they money is there.

So with images of Raman dancing in my head I clicked on play and got to running.

Details Notable Points
Title/Link:

Duration:

  • ~60m

Speakers:

  • Adam Mertz
    • Product Marketing Manager
  • Clay Moore
    • Product Manager

Recommend to Watch? Perhaps

  • If you are curious on the UI and look and feel I would watch this. Early on they were trying to set the stage for why the product is needed but I think the message was blurry. However, the tail end feature review was good to see. In addition, they use Adobe’s Presenter7 so you can zoom to any segment rather easily (broken down by slide).
 1. Raman Noodles vs. Eating Out

  • This wasn’t in the presentation but its implied when looking at any 3rd party collaboration solution. Should you just wire together a variety of free solutions and focus on cost (ala Raman Noodles) or pay someone for an integrated one and focus on experience (ala Ruth’s Chris Steakhouse). Either approach will probably get you a full belly … and it will be hard (from an ROI perspective) to tell the difference initially. Crunching up the raman you see a solution based on Google Sites (wiki), Blogger (blog), PHPBB3 (free forums), and Friendfeed and/or Twitter (real time conversation/status). This drives, in pieces, a pretty robust feature set when compared to Jive. Problem is when you get to large scale usage the operational headaches of managing all those Raman Noodles fragments. The manual processes that tie them all together will begin to be a burden.

2. Very focused on business buyer … where is the IT buyer angle?

  • Jive pointed out the collaboration needs of a variety of roles in the org … which was interesting … in that they focused on the business. Valid angle. One aspect I noticed they are missing is the collaboration medium for the technical roles. In organizations I have served those groups tend to collaborate around tools that have the features of Jive BUT integrate to the build process. Pre-built solutions like Confluence/JIRA do a better job than JIVE here. However you could integrate your build toolset to JIVE and achieve the same.

3. Subscribing via Tagging … Good Idea … Will Implode In Practice

  • There was some commentary around tagging of content in the Jive stack being able to drive subscriptions. This is good but in the Enterprise people will want a centralized meta tag management solution in short order (ala ECM). So I wouldn’t build processes on adhoc tags that are too ornate. Wait for the centralized model and keep it simple in the interim.

3. Brand Solution Is Weak

  • They showed how Jive could drive branded solutions (like Product sites) but in reality other solutions that come from a business angle (not a technology basis like Jive) are better. Look at Powered for example. Excellent marketing focused product. When they talk about the ROI of social commerce (collaboration between you and your customers) you get it.

4. That “Sizzle” you hear is widgets cooking …

  • Widgets on the homepage was next. Jive is all fired up that they are the only ones providing this. Really? Seems to be alot like WordPress widgets to me. But I guess that is comparing Raman Noodles and Ruth’s Chris again.

5. Hey … Twitter … someone stole your battery …

  • I loved that skit by Eddie Murphy where he has a conversation with his car computer after someone stole the battery. “Hey man, someone stole your battery … I say we go get the mother ..” Classic. Anyway, seems Jive stole Twitter’s battery as they integrated status updates into the profile of people. Steve Jobs would be proud of their Piracy. I might be giving credit to Twitter when someone else came up w/ the concept 1st … but that is how people referred to the function in Q&A as well. “So, that feature … it’s like Twitter … right?”

All and all, I see two things:

  1. The ROI of collaboration is STILL not clear
  2. Jive is a great choice when you have a large, complex, internally business focused group. There are better options for IT and External uses.

Personally? In my business we eat Raman Noodles. Free is appealing for a startup … at least till the adoption warrants re-assessing the maintenance headache of disparate systems. I was close though .. the shiny package of Jive was tempting. I would do it over Sharepoint that is for sure.

Would be curious on your thoughts … as always.

* START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

• https://admin.acrobat.com/_a773188684/p96493791/
• Enterprise Collaboration & Community Software
• 4/28/2008, 6:05 AM - 2:02 in still doing housekeeping
• 7 years … 15% of Fortune 500 … 2000 customers
• Internal and External communities (hit both)
• Products
……………○ Clearspace
……………○ Clearspace community (external)
• Unique of Jive - Adhoc Conversation
……………○ Not document centric
……………○ Bauer comment - So they avoid the wiki, sharepoint angle of penetration
• 4/28/2008, 6:09 AM
• Some graph proving collaboration was largest impact to business
……………○ Bauer comment - a word smithing point? I mean doesn’t that mean people talking hits all pieces?
• 4/28/2008, 6:10 AM
• External community keys
……………○ Talk about products
……………○ More than support
……………○ Feedback, sentiment, learning, story telling, associations
• Web help is more effective than call center
……………○ Supporting stats
……………○ Bauer comment - not very targetted examples … rather high level
• 4/28/2008, 6:12 AM
• Poll - What communities are you looking to create to drive value in your business
……………○ Primary response was collaboration in the enterprise (71%)
……………○ Service & Support (45%)
……………○ Developer & Partner community (36%)
• 4/28/2008, 6:14 AM
• Examples of customer implementations
……………○ PC World, Sprint, VMWare, Net App, Bank of America, John Deer
……………○ Enterprise Collab, BrandAffinity, etc are solutions
• 4/28/2008, 6:15 AM
• Focus on Enterprise Collaboration
……………○ Slide on communication flows (Bubbles, typical questions)
…………………………§ Bauer comment - still not crystallizing a core message for me. Might be they are moving across a lot of topics very lightly.
……………○ Service Tech
…………………………§ Ideas shared by networking / meeting
…………………………§ R&D getting feedback
…………………………§ Without clearspace doesn’t get widely leveraged
……………○ Make captured conversation easily visible
…………………………§ Discussion
…………………………§ Document
…………………………§ Content management (Sharepoint integration)
…………………………§ Finding the right SME in an org around a question search
……………○ Bauer comment - its interesting they don’t talk to how different roles want different tools to interact w/ the collab stack. Wiki is typically not a biz user preference (not powerful enough in formatting and other functions)
• 4/28/2008, 6:19 AM
• Example of capture of info
……………○ Bauer comment .. Like a blog post or a forum post
……………○ Anyone watching space or tags on post get auto email notification
…………………………§ Bauer comment this is somewhat notable (how to make people aware efficiently) but then the debate of how to effectively tag in an org becomes the riddle (ala ECM meta tagging from years back)
• 4/28/2008, 6:21 AM
• External collaboration example
……………○ Brand and peer to peer support community (excellent example per them)
…………………………§ Bauer comment - I would say the example is weak. Powered does a much better job (given their marketing focus/background) on how to use tools like Jive CS 2.0 to drive brand
……………○ Shows a ton of discussions (forum)
…………………………§ Company mines and watches these threads
……………○ Bauer comment - interesting how they are focusing on the ‘build it they will come’ when really your partner and recurring customers would prefer a decentralized model that aggregates to their preferred reader (don’t assume your external user only does the role that works w/ you)
• 4/28/2008, 6:24 AM
• Poll - Biggest Driver of Success
……………○ Ease of Use - 58%
……………○ All in one system - Wiki, Blog, Forum, etc - 10%
…………………………§ Bauer comment - This isn’t a concern until users get in an realize integration (or lack of) breaks the workflows across the various collab environments
• 4/28/2008, 6:28 AM New features
……………○ Personalization on homepage
…………………………§ Widgets ala how wordpress feels
…………………………§ No other competitor does this
…………………………§ Bauer comment - Wouldn’t WordPress local do similar? Make homepage style a blog model (posts and pages)
…………………………§ One homepage example - Calendar (bauer - pick your favorite), recent content (bauer - live mesh), Status update (bauer - twitter), tasks ( bauer - remember the milk)
………………………………………□ Bauer comment - They spent 1-2m on status sharing being important in the enterprise … hello twitter (in private mode)
…………………………§ Another homepage example - 2-3 people you are tracking (bauer - hello friendfeed), product tracking (bauer - document change via mesh), external rss feeds (techcrunch)
……………○ Visibility of org relationships / profiles
…………………………§ 4/28/2008, 6:34 AM
…………………………§ LDAP and AD integration … pull into clearspace … populate the system
……………○ Projects
…………………………§ 4/28/2008, 6:35 AM
…………………………§ Self organize
…………………………§ Configure like homepage … tasks, discussions, blogs tied to project
……………○ Sharepoint integration
…………………………§ 4/28/2008, 6:36 AM
…………………………§ 1st Goal making it part of the enterprise footprint of documentation
…………………………§ Enhance link functionality to tie to what exists in SP sites
………………………………………□ So if you hit link button there is a SP tab that allows you to pull content from sites in SP
…………………………§ Bauer comment - interesting how we are not talking to the collaboration style that the dev team wants / needs versus what functional roles want/need … and how the two work together.
…………………………§ Bauer comment - Its ‘free’ footprint continues to keep it in the game (at least the starting version is free)
…………………………§ Sharepoint is also tied to search results
……………○ Document sharing
…………………………§ Users can share content outside of clearspace (collaboration)
…………………………§ Partners, contractors … secure and managable
………………………………………□ Give access to partners @ discussion and/or document level
……………○ Admin console Auditing
…………………………§ 4/28/2008, 6:40 AM
…………………………§ Visibility and control of any change in admin (bauer comment phpBB3 does this default)
……………○ Additional items
…………………………§ Rich text editor
…………………………§ Widget framework
…………………………§ Core arch - better API, REST, Spring/Struts based upgrade
• 4/28/2008, 6:41 AM
• Demo
……………○ Login as VP OPS
……………○ Homepage Widgets
…………………………§ Watching tags
…………………………§ Watching people activity
………………………………………□ Bauer comment that is a nice widget
…………………………§ Discussions
…………………………§ His Tasks
………………………………………□ Not clear if this is a one-off project tool or tied to a Proj Mgmt Sys
…………………………§ Blog posts
…………………………§ Your Projects
…………………………§ You Colleagues
…………………………§ 4/28/2008, 6:44 AM (still going on homepage)
………………………………………□ Bauer comment - would agree the innovation area is how to bubble up the activity from the raw areas
……………○ Search
…………………………§ Search for online marketing
…………………………§ Ability to expand to detail search results in search result pane
…………………………§ Profile
…………………………§ Actions - Email, Private Message, etc
…………………………§ See reporting relationships
…………………………§ Mini profile (on mouseover of names - shows what they are working on)
………………………………………□ Bauer comment - Amusing the ongoing ’status’ play
……………○ Project Calendar customization
…………………………§ 4/28/2008, 6:48 AM
…………………………§ Mention of how this isn’t the core system the PM is using … goal is one calendar, doc repos, discussion area
• End
……………○ Bauer comment - Collaboration (JIVE): Pick Your Flavor or Flounder (like JIVE)
• 4/28/2008, 6:51 AM
• Q&A
……………○ 4/28/2008, 6:51 AM
……………○ Differences in CS 2.0 Ent vs CS 2.0 Community
…………………………§ Personalization, projects are bundled in enterprise. Can turn on (for a fee?)
…………………………§ Nuances for external versus internal communities
…………………………§ Next release has a bunch more of features focused on social networking
……………○ Status update like twitter?
…………………………§ Yes. Can see in ’status widget’ or ‘my colleague widget’
……………○ Plugin for video
…………………………§ Yes. I.e. Youtube.
…………………………§ Jive Space (Deverloper space) can help build custom widgets
……………○ Internal Calendar (Jotlet) can synch to Outlook
…………………………§ Yes
……………○ Printable
…………………………§ Yes
……………○ Profile integrate w/ 3rd party HR systems
…………………………§ LDAP focused
…………………………§ Can choose some fields that come out of CS
…………………………§ Bauer comment - So no
……………○ Admin, shut off ability to customize?
…………………………§ Yes
……………○ Guest access
…………………………§ Yes, by feature
……………○ Sharing and watching … what is that
…………………………§ You watch their activity (stream)
…………………………§ Bauer comment - Why wouldn’t small companies just do Friendfeed private?
……………○ Questions around integration
……………○ Abuse flagging?
…………………………§ Yes certain types … go to moderation
……………○ Project available in CS Community?
…………………………§ Yes off by default.
…………………………§ Can turn on (made it sound free)
……………○ Blog
…………………………§ President — www.jivesoftware.com/community/blogs/jivetalks
…………………………§ Dave hirsh

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

May 9, 2008 Posted by bauertim | 2-Perhaps (what floats your boat?) | , , , , , , , | 1 Comment

Twitter: Utility or Also Ran?

Twitter. It doesn’t make much sense unless (a) you are following thought leaders who share their creative process or (b) you are following your friends and their normal stupid process.

Being interested in both, I took a gander at an interview FastCompany (Shel Isreal) did with the Twitter team a few weeks back. As usual my raw notes are below, but here are the thoughts that jumped out at me as I ran (i.e. jogged) along.

Details Notable Points
Title/Link:

Duration:

  • ~20m

Speakers:

Recommend to Watch? No

  • The probing questions were a bit lacking to warrant a 20 minute sit down unless you want to get a sense of the players at Twitter.
 1. Twitter Is A Utility

  • Well they want to be a utility. At the tail end Biz (nice name) threw that out as the model that will drive their revenue when they worry about that. Interesting. So, are we all going to get a bill each month with two fees (see the book Big Switch)? One fee for the twitter infrastructure and another for our usage of it? I assume Twitter is thinking of the Enterprise space when they say ‘we’ll be a utility’. The downside of that model is that there are a ton of players producing “Twitter like” support as part of their social platforms. Jive software just released it in their software.

2. No barrier to entry.

  • What is the barrier to entry for others cloning twitter? On one hand they admit most people are tweeting in a group of 10 people (their large user base, ala facebook, is not required). On the other hand they have the big boys studying what they are doing and have far more robust stacks to deploy it with (Live Mesh).

3. Friendfeed is Killing Twitter?

  • Why is Friendfeed gaining usage at the cost of twitter? Easy, twitter is a manual sharing of my movements. Friendfeed is easier … more automated. I just share stuff, digg it, recommend it, and it shows up on Friendfeed where I can comment on items that warrant it. In addition, I can push those items back into the twitter space. Sounds like checkmate to me. Granted twitter will stick around for certain things (like conference IM channels) but the primary social networking role might be changing.

4. Get to use it at work … by positioning it correctly

  • Biz points out that Twitter (and other social tools) can be embraced by corporations if positioned correctly. They aren’t ’social networking’ tools. They are lightweight inter office memo’s or dispatch services. They are IM’s with a memory. Think about it. Corporate hates IM because they can’t see what you are talking about. A twitter style IM is somewhat like campfire. At any time you can come in and see what was said since your last visit to the campfire (IM space). Better yet, you know your boss is one of those viewers … and he knows you know … which creates auto policing … on second thought .. you might not want to suggest this.

It’s interesting to watch the movement of how technologies like Twitter are trying to enable interaction between people. Even more so when you consider the daily conversations that happen in corporate environments. I am going to do a writeup on Jive software (one of the major Enterprise social networking stacks) in a bit … you will see strong similarities between it and the ‘free web’ tools like Twitter.

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

http://www.fastcompany.tv/video/a-talk-with-twitter-guys

……………..○ 4/29/2008, 6:12 AM

……………..○ Biz Stone

…………………………….§ Story of how he went from seeing a txt to vision

……………..○ Twitter Users

……………..○ Jason Goldman

…………………………….§ 3 is average updates a day

…………………………….§ Program Mgr

……………..○ Stats

…………………………….§ API traffic is 20* web

…………………………….§ Web traffic 20% is non US

…………………………….§ Japan market is largest after US

……………………………………………□ They use a twitter app to talk to their virtual pet

……………..○ Use of twitter to build a follower set

…………………………….§ Scoble is only 5% of their use case

…………………………….§ 50% of twitter users .. Follow 10, have 10

…………………………….§ Real friends

…………………………….§ Interesting to hear about those you know.

…………………………….§ Mapped twitter activity versus superbowl and super Tuesday

…………………………….§ Match sxsw activity … Mark Zuckerburg keynote

……………..○ Odeo

…………………………….§ Started to thing beyond Odeo

…………………………….§ Realized they were not helping Odeo (podcasting) … plus they were not passionate about

…………………………….§ Told investors to look for a buyer … couldn’t come through

…………………………….§ Created Obvious company … they acquired Odeo (which had twitter)

…………………………….§ Twitter took off

…………………………….§ Side projects were killed

……………..○ Team

…………………………….§ 17 people, 5 are engineers

…………………………….§ Get ahead of curve … so they can build ahead not at capacity

……………..○ Pushback from business, not a fit

…………………………….§ Evan … not designed for that

…………………………….§ Bauer comment - Jive think it fits

…………………………….§ Biz … visited Nike … they wanted to know about tools

…………………………….§ Its just SMS or some client … no big deal like MySpace … fade in / out of focus of the employee … so its not as much of a risk of continual distraction

……………………………………………□ Bauer comment - true after the initial period ..

……………..○ 4/29/2008, 6:22 AM

……………..○ Example of remote teams

…………………………….§ Using this to keep the remote team together

…………………………….§ Check in for work

…………………………….§ Asking for help

…………………………….§ So great tool for distributed team

…………………………….§ Positioning is key for enterprise … how it is seen … not social … more of lightweight memmo dispatch … IM client w/ a memory

……………..○ 4/29/2008, 6:24 AM

……………..○ Jet Blue

…………………………….§ Was on twitter watching people talk about SXSW

…………………………….§ Added flights from AUS to SF … when all flights were booked … drove availability

……………..○ 4/29/2008, 6:25 AM

……………..○ How make $

…………………………….§ Realibility is core concern (TP99)

…………………………….§ Some success (per him) recently

…………………………….§ Super reliable

…………………………….§ Global utiliity (of IM w/ a memory) … so they want to centralize and provide at cost

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

April 29, 2008 Posted by bauertim | 3-No Go (unless you are bored) | , , , , | No Comments

Blogs: Money, Marketing and/or Relationship

Now this is a dead horse if I have ever seen one - “What is the meaning of a blog”.

Surely there is a new insight in here I thought … well maybe not (here is the 39 million google results for “Why Blog”) … but Scoble is amusing to listen to … so I pushed play.

Webcast Details Notable Points
Title/Link:

Duration:

  • ~48 minutes

Speaker:

Recommend to Watch? No.

  • Their banter back and forth was entertaining to watch from the perspective of getting to know them a bit as people but the nuggets of wisdom were few and far between in the 48 minute discussion.
 1. It’s Not The Blog - It’s the relationship

  • Cashmore didn’t seem to ‘grok‘ much of Scoble’s point around blogs being about relationship (not suprising, he is in business for subscribers not interaction) but that is what Robert hammered. His view is that his blog is really just a souped up version of the BBS he participated in during the 80’s (now those were cool) … with the same goal … connecting to your network to ponder ’stuff’. I found that point interesting because you see a movement to value comments and interactions on blogs far more that the post itself. That is where the insight comes from — the reaction to your post (cataylst) from your readers.

2. The Daily Process - Marketing A Post

  • This was intriguing in that most people worry about (1) what you should blog about (2) how you write (3) how you monetize but less is said about how you drive traffic DAILY. Scoble hinted at it as he talked about his wife and marketing to his friends. How he does the same with his posts … he broadcasts to various networks (twitter, facebook, friendfeed, etc) to come read XYZ post he has done. Not so much to say ‘look at this’ but rather to get them to spend 1 minute posting their reaction to that thought. That process is relative to marketing, relationship or brand blogs I suspect. The question will then quickly become … do they (your network) value getting your ‘heads up’ daily ping? Guess it depends on the average value / poke (is there a formula for that?).

3. How To Read 3000 feeds - Matrix View

  • Well Scoble didn’t reference Neo but he should have. He described how he has Twitter just ‘flowing’ in the background of his desktop as he does whatever (email). Over time trends emerge that being to make him want to react. So its not conscious reading of each post but rather a building awareness. It is similar to what I do w/ my RSS feeds. I have about 70 i review the post titles daily (and drill from reaction) and then there are about 400 I review on the weekends at a even faster clip (a bit of serendipity there or, to Scoble’s point, assuming if its important it will bubble up).

In short, I think the daily process comment was the notable coupled with the realization that there are really categories of blogs (money, marketing, relationship is what I heard in this talk) and each has a unique dynamic and focus for its authors and readers.

What do you think … am I trying to market or build relationship or both here?

** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **

Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church) Speakers
……….○ http://www.stickam.com/editMediaComment.do?method=load&mId=178620862
……….○ Pete Cashmore - Mashable.com
……….○ Robert Scobe - Fastcompany.TV
Running Scribble
……….○ 3/30/2008, 7:27 AM
……….○ 1M - Overview
………………..§ Mashable - top 10 in world, top tech, biz week says most profitable, most valuable, 10 employees, 10 feature writers part time, pc mag most fav site
………………..§ Scoble - 1980’s BBS in garage. Blog start in 12/00. Interviewed 188 businesses on how using blog @ MSFT. Fastcompany tech innovators
……….○ Using Twitter to drive interview (audience to him)
……….○ Scobles start
………………..§ Scripting.com (Dave Weiner …) …
………………..§ Encouraged him to start
……….○ Cashmore - ran mashable for 1.5 years on his own. $ started rolling in
……….○ No moment of ah ha for Scoble … just happened
……….○ 3/30/2008, 7:31 AM
……….○ Cashmore - Long form of blog outdated? Twitter?
………………..§ RS –> Lewis Gray (example) taking over
………………..§ RS –> blogs used to be like twitter … just recommendations
………………..§ RS –> Now you have to think more on post
……….○ 3/30/2008, 7:34 AM
……….○ PC –> Are you brand building?
………………..§ RS –> No brand. Just surfing on stuff that interest him.
………………..§ RS –> Cussing
………………..§ RS –> Study interesting people and get them into his life
……….○ PC - - RS follows 16,000 twitters … how do you do it
………………..§ RS –> Uses google to get twitter vision … concept of ‘thought stream’ .. React to certain posts
………………..§ RS –> Multi-task … watch google talk, email, etc
………………..§ Jason Pontoon (sp?) mention
………………..§ Checks twitter in soft spots …
………………..§ Check in during day to see what is being talked about
………………..§ Mark Cuban mention - News comes to me if its important enough
……….○ 3/30/2008, 7:38 AM
……….○ PC — Corporate blogging @ MSFT.
………………..§ RS book called “Naked Conversations”
………………..§ PC — Would you go back to MSFT?
………………..§ RS — Doesn’t care about personal atttacks …
………………..§ Theatre … don’t encourage … owen thomas @ Valleywag mention
………………..§ PC - Talks about it is personal brand …
………………..§ RS - Ran 100k person user group BBS … just to chat … bloggin is that … top level of blog is a person so brand is created but otherwise it is no different than a BBS
………………..§ [bauer thought -- … doh … lost it]
……….○ 3/30/2008, 7:41 AM
……….○ PC - How decide on what to blog about
………………..§ RS -
………………..§ [bauer thought - they become a magazine as they strive to cover all to expand reach - lose focus]
………………..§ RS - talks about focus
………………..§ RS - reads 3000 feeds at one point … knows who covers what area and he picks his niche
……….○ 3/30/2008, 7:43 AM
……….○ Pc - Effect BLOGGIN ON TRADITIONAL JOURNALISM
………………..§ [bauer comment - check chris anderson's post on this … it is only own 10% of market value]
………………..§ Rs - classified ads impact
………………..§ Rs - ran a camera store … $12k for full page ad in paper … now online .. Can target the ad $ more tightly online versus paper … that has nothing to do w/ blogging … its blamed but its really a [trend to targetted ads - bauer edit]
………………..§ Rs - doesn’t read newspaper
………………..§ Pc - doesn’t watch TV or read papers
………………..§ RS - old school jouranlism had connections to break stories .. Now bloggers begin to fill that void as it matures
……….○ [doh - have to slow down treadmill - old man]
……….○ 3/30/2008, 7:48 AM
……….○ Pc - People don’t know what they want to read
………………..§ Appeals to gossip
………………..§ Point of sale (being the feeder online you use like usa today)
………………..§ RS - looking for audience looking for niche match … some entertainment spin but really his goal is a like group of minds
………………..§ RS - talks about some larger scale goals … getting into IBM
………………..§ [bauer thought - he is losing focus on what he does well … startups and unknown]
………………..§ Scoble survived with relationships from BLOG
………………..§ [bauer - again the point of the relationship … not the oration]
………………..§ RS - newspaper 15 years ago was a shrinking industry … so he couldn’t get hired
………………..§ [bauer - again check the long tail blog post today … he is misstating facts … high growth in news industry then per those stats]
……….○ Pc - what are blogs good for
………………..§ Good lifestyle … excuse to read and learn about new stuff (which is what he likes)
………………..§ Rs - uses blog to get relationships … twitters when in city … people twittered back
……….○ 3/30/2008, 7:53 AM
……….○ Pc - mashable thinks about if its any good (submitted post)?
………………..§ Personal situation is not the key
………………..§ Rs - got on twitter when 20 some people asked him to get on twitter
………………..§ Rs - told him to get on friend feed … now he is addicted to it and its his homepage
……….○ Pc - from audience - blogs for self promotion is US only?
………………..§ Rs - if you take the time to write a post … you want to read it
………………..§ Rs - wife posts and promotes to friends
………………..§ Pc - UK has emphasis on humility so that is the driver to US perception of pumping up
………………..§ Rs - never submitted to digg, and redit, wiki …. Does use twitter for friends
………………..§ Pc - ego is still there,
………………..§ RS - bbc and guardian isn’t a brand
………………..§ Pc - mashable was very humble for 2 yrs … getting good content … started using twitter and facebook
………………..§ [bauer comment - use of those networks for marketing spiked them]
………………..§ Rs - humility is the listening … writing on what you are hearing … ability to comment … NY time articles was false … he did it … journalism messes w/ people .. If valleywag gets stuff wrong … doesn’t get stuff right point it out
………………..§ Rs - Dave weinert … used to communicate directly
……….○ PC - trigger happy on getting story out
………………..§ Get double traffic quick
………………..§ Rs - google world rewards stuff for being 1st … a little impact on being wrong but not if you correct and listen when wrong
……….○ 3/30/2008, 8:02 AM
……….○ Audience ? - responsibility for blogsphere for approach to match journalism
………………..§ Rs - competition drives quality …
………………..§ Pc - did $ ruin blogging
…………………………□ Rs - removed techmeme off home page due to that
…………………………□ So it changes it … how you report
…………………………□ Worry about impact on employees, partners on what you say / do
………………..§ Pc - mashable did $10k or $100k at stake
………………..§ Honest - well researched
………………..§ Rs - didn’t cover friendfeed for 3-4 weeks … it continued to spread without him
……….○ 3/30/2008, 8:05 AM
……….§ RS - talks about QUICK (live video on cell phone)
……….○ Done (8 minutes left … but they were waxing on and its time for church)

** END RAW SCRIBBLE TAKEN WHILE RUNNING **

March 30, 2008 Posted by bauertim | 3-No Go (unless you are bored) | , , , , , , , , , , | 2 Comments

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