Ok, this one goes out to all the marketing and UX posse out there. Here is today’s riddle …
“Can any company really can weave into their DNA a ‘true’ understanding the customer? Really? I am talking an understanding so deep that they can honestly say they can represent, accurately, their needs and goals. If so, how?”
Now this webcast is by David Armano who quickly built a online community around him when working at Digitas. While the content is a bit old (18 months) the concepts being presented are rather timeless. How should individuals or companies use a blog to learn about themselves and more importantly those they serve. What is the biggest gain (hint it’s tied to the question above) from blogging?
I was curious and I have to admit I was amused by David’s cowboy hat (see his link below). So I fired it up to see what this advertising guru / rhinestone cowboy could offer.
| Details |
Notable Points |
| Title/Link:
Duration:
Speakers:
Recommend to Watch? No
- Just because its dated. However, one of his strengths is visual representation of concepts. You can get a sense from a slide show he just posted covering micro-interactions.
|
1. Four Keys of a Blog
- Quality. Clarity. Vision. Community.
- If you review his blog you can see he tries to add some visual sizzle periodically (and does well at it). But beyond that, he believes it’s the commentary interaction that is driving his readers to come back. So, as a business, you should ponder how your blog enables you to engage your consumer. Better yet enable them to engage with each other. Take a look at this example of how Nike is acting on these basic principles (i.e. enabling their customers to engage with one another). Same thing that David points out around comment interaction on blogs.
2. The Film That Defines How To Do His Job? The Doctor .
- In his role focused on experience design, he feels this movie says it all. Doctor is brilliant but sucks at bedside manner (House?). Becomes patient and sees his weakness and why its important. Marketers struggle to understand the customer (patient) in cases in his view. They need to find a way to get into the skin of the people they serve and experience how what they are creating is interacting with them. Nothing earth shattering there … but his point was that blogs are a conduit for learning about your customers and what they think. Think about how twitter drives feedback to keynotes these days. Its a real time feedback loop. Marketers need the same thing … be it from blogs … or activity streams.
|
So, nothing to earth shatter but I would recommend tracking David because (1) he wears cowboy hats and (2) he creates excellent visualization on trends without losing the nuance of the point. A worthy add to any of your activity streams.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
• To Digitas
• http://darmano.typepad.com/logic_emotion/blogs_eye_view_video/index.html
• Marketing is about conversations, community … pull vs push
• 4/27/2008, 7:56 AM
• Done in 11/09/06
• How started
…………..○ Been w/ digitas in a year
…………..○ Started in late feb 06
……………………….§ So was this an early adopter phenom
…………..○ Mark Beecham called him (so he was their proto blogger)
…………..○ Logic + Emotion is his blog title
…………..○ Broad
• 4/27/2008, 7:59 AM
• Focus
…………..○ He comes up w/ simple visuals to describe thoughts
…………..○ That is his fuel for growth
…………..○ Visual learner focus
• 4/27/2008, 8:00 AM
• Image of him being separate from the audience … chasm
• How did he cross the chasm (same riddle as their customers)
• 4/27/2008, 8:01 AM
• Another picture of community clusters … how to get engaged w/ various community clusters
…………..○ Bauer comment - that is the interesting thing w/ Friendfeed comments … ability to raise your hand (bad or good) and have a voice in a community by following a leader or their friends
• 4/27/2008, 8:03 AM
• Visual on how blog allows him to validate ideas
…………..○ Does have some nice process flow images and/or concept diagrams
• Value based on traffic uptake on his ideas
• 4/27/2008, 8:04 AM
• Another visual … more radiate between ecosystems … organic versus rigid structure … pebble into a pond … multiple ripples
…………..○ @ 9:00 into the presentation
• Seth Godin (Go-din)
…………..○ Purple cow concept
…………..○ Written a lot of books (platform)
• His case (no book platform)
…………..○ 4 ingredients
……………………….§ Quality
……………………….§ Clarity
……………………………………□ Voice is fairly consistent (style of writing)
……………………….§ Vision
……………………….§ Community
……………………………………□ People take time to comment .. He visits and embraces them
……………………………………□ You can’t fake that
• 4/27/2008, 8:07 AM
• Another visual @ 11:30
…………..○ McMarketing drive through … how do you do more than sell a supersize #6
• Learn by doing (blog)
• 4/27/2008, 8:08 AM
• Airplane slide
…………..○ Film in 90’s “The Doctor” … he becomes sick … learns what he lacks (bedside manner) by changing the role. That drives the presentation. Marketers need to become patients
…………..○ Develop
……………………….§ Empathy
……………………….§ Experience
……………………….§ Curiosity
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
April 30, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
UX, Interaction Design, Marketing, David Armano |
6 Comments
Social networks want to portray themselves as your friend in ‘discovery’. Your wingman in serendipity. However, aren’t they really more like new age Drug Dealers? I say that because all of their models for making money from their service (ads) incent them to create addicts. So, in their view, a daily touch isn’t enough. Forget that. How about hourly? Minute to minute? Ok. Maybe I am being a bit harsh. I got this idea as I watched this presentation from the Graphing Social Patterns (GSP) conference in March. I initially was intrigued because it was a panel of faces I knew and some I didn’t on an area that ties to my thoughts as of late. As usual my raw notes are below, but here are the thoughts that jumped out at me as I ran (i.e. jogged) along.
| Webcast Details |
Notable Points |
| Title/Link:
Duration:
Speakers:
- Ian Kennedy
- Kevin Marks.
- David Recordion.
- Bret Taylor.
Recommend to Watch? No
- Their back and forth banter was interesting enough but the notable insights that were new (to me) were limited.
|
1. Boiling Down the Mess of the Mass
- They made a comment something to this effect early on. Basically that the masses all have an activity stream of shares, posts, etc … but if you try to look at it just few one let alone a few of your friends it becomes a mess of sites, logins, etc. Their goal is to unify that to one UI. So its still a bit of a mess … but one mess. Like your kids room that you wander into only for amusement every now and then.
2. Move from organization by friend, topic … to topic, friend
- They talked about how they needed to boil universal streams of activity and thought to common topics (a photo, a post, a product, etc). Then show people this from that view. Really that isn’t that insightful given TechMeme kinda does it for blogs already. However for companies it is interesting if they are thinking about collaboration models (a nuance of design people might miss).
3. Then I Had the Drug Dealer Perception (Google starts it, FriendFeed pushes back)
- So there was a brief exchange between Bret and Kevin around Monetization models. Of course that is all Ad based. Kevin (Google) pushed out that the framework (Google) should enable relevant ads to the stream (top down, drug lord). While Bret countered the users that own the stream should control what ads come in if not select them by the very post they do (some of that my expansion of his comment).
4. Niche Feeds, Niche Example for Drug Lord Case
- At the end there was a question from the audience around how they enable niche consumers so they can get the feed of posts they want (minority) and not ones they don’t (majority). Subscribing to 10,000 feeds each picking a tag or sub-category group off reader XYZ isn’t viable. Which got me thinking, isn’t the real issue that niche consumers feel is that off-topic chatter comes/interrupts too often. However, if the social networks moved to a less frequent (daily/weekly?) interruption style with organization styles ala TechMeme and FriendFeed the human at the other end could scan the net activity and hit what interested them. Why isn’t this model being pursued heavily? It seems some are (e.g. Feedburner’s weekly feed promise for this year and FriendFeed). I believe some of the lack of focus on less frequent design puzzles is because most Social Networks make money on attention and interaction. If they focused on a model that was more efficient for you … they might only pull you in for 1/10 of the ad views. Amusing. If I am right (one could debate my premise, granted), I think they are being short sighted. Not catering to the Niche AND infrequent consumer is not catering to the majority consumer. Most people are infrequent consumers of blogs. They try em out and then stop due to the feeling of being spammed (via friends or not).
|
Basically it boils down to insight that the social networks aren’t enabling true usability on average in the use case of searching for insight. They are really focused on a use case that maximizes views and interaction. At least most of them are. A weekly feed by topic, friend (trusted source) is what they need. ** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
A panel discussion at GSP West with Ian Kennedy (MyBlogLog), Bret Taylor (FriendFeed), Kevin Marks (Google) and David Recordon (Six Apart) on the rollout of shared activity streams as part of the latest revolution in social networks • 4/11/2008, 6:08 AM • Fred Wilson - Facilitator
…………..○ Single search box.
…………..○ Front page. Genius. Wallstreet newsfeed at facebook drove facebook success.
…………..○ Commentary feeds and aggregation is key • 4/11/2008, 6:09 AM Ian Kennedy - MyBlogLog
…………..○ Goto othersites and pull information • 4/11/2008, 6:10 AM Kevin Marks - Google Open Social
…………..○ Activity streams
…………..○ Bauer comment - Much more technical, buzz wordish
…………..○ Was at technorati for 3.5 yrs prior • 4/11/2008, 6:10 AM david recordion - six apart
…………..○ Api focus for him
…………..○ How interact social networks • 4/11/2008, 6:11 AM Bret Taylor - FriendFeed
…………..○ Share stuff from web
…………..○ UI of their system is key for their growth … info discovery tool • What is the benefit to early adopters
…………..○ Rebroadcast what you are doing
………………………..§ Flickr
………………………..§ Twitter
………………………..§ Mass of links
…………..○ Bauer — Each person you know has the ‘mass’ and ‘mess’
………………………..§ Make it dynamic
…………..○ DR - enable your posse to follow you in more richly
………………………..§ Digg, flickr, etc
…………..○ BT - Not lifestreaming … content discovery
………………………..§ Too much information on stuff
………………………..§ See all these angles on an event
………………………..§ Use people you know for a filter on an event
………………………..§ So they reverse to an event rollup … then your posse’ view on that event
………………………..§ Bauer comment - techmeme but filtered to your trust network
…………..○ KM - agrees w/ BT
………………………..§ River of news • 4/11/2008, 6:16 AM • Lifestream
. Public versus Private … commenting
…………..○ BT -
………………………..§ APIs, Feeds
. Give information that is public … too obscure to be relevant … flickr default is public for photos
. Most people don’t care to shut off
……………………………………..□ Bauer comment - security through obscurity is what he is saying goes away due to APIs
………………………..§ Risk of exposing friend private responses to a broader group … their view of your posse vs your view of the posse
…………..○ DR - Public to Not Public Hard
………………………..§ Doesn’t have a method to share Facebooks activity out
………………………..§ Vote on sharing activity stream on facebook
…………..○ BT - Moveable type plugin
………………………..§ His photos in facebook are blackhole for now but expect them to change
…………..○ IK - SSB
………………………..§ Aggregation layers was hard on security … change of relationship impacts what you will or wont share
………………………..§ So they simplified to public only
…………..○ DR - Feeds
………………………..§ Super secret URL feeds get posted anywhere so that doesn’t work
………………………..§ Don’t give other applications PW to your blog • 4/11/2008, 6:24 AM • Need for microformats on blog?
…………..○ KM - Microformats to mark up a feed (RDF knock off?)
…………..○ IK - Add feed from friendfeed
………………………..§ Creates duplications
………………………..§ Use microformat … get UID for event … source item by publisher so various feeds don’t replicate the same item by author • 4/11/2008, 6:25 AM • Duplication - Twitter is an example
…………..○ BT - Atom is a good fix
………………………..§ So they are working on it
………………………..§ Work around to hide 1/2 the twitters (days before mailing list)
…………..○ DR - De-Dup how presented to users, consistent appearance
………………………..§ Flickr feed, giant photo
………………………..§ Talks about aspects of aspects of a noun … blog, abstract, thumbnails
…………..○ BT -
………………………..§ GEO RSS is an example
………………………..§ ATOM Summary is another
………………………..§ Fragmented right now, become ubiqutos • 4/11/2008, 6:29 AM • How do you monetize … both agregators and publishers
…………..○ BT -
………………………..§ Focusing on user base
………………………..§ See a lot of ad $ potential with actual content and social context
…………..○ IK - Affiliate Links
………………………..§ Netflicks
………………………..§ BT - Pieces of content by users ok. But ad affliate links drive conflicts of interest. Want to make the view for the user decides … allow users to choose.
………………………..§ IK - 3rd party though
………………………..§ Bauer comment - nice push by google rebuffed by BT on ads pushed down versus bubble up
…………..○ IK - Sends traffic to core sites that hold people • 4/11/2008, 6:33 AM • What seeing when building open social apps, desire to be in activity streams
…………..○ KW - Very aware. Abstraction There is Important
………………………..§ Competition over next few years how to makes sense of flows of info
…………..○ IK - Drive back to creator site is key
………………………..§ Drive down traffic to creator site kills off creators (who live on ad $?)
………………………..§ Google moving to engagement not presentment
………………………..§ Move away from mashup to interaction to websites … so 10 people that put together the content on a page … get paid
…………..○ BT - Traffic They Use For Redirect
………………………..§ Do you provide enough value for a net win. Driving growth
………………………..§ Blog publisher wants reaction on blog BUT people want to talk wherever they go … so they go to a aggregator site … FF distributes link among friends and talks at friendfeed
………………………..§ Bauer Thought - It is key to be able to pull threads on your product if possible … question is would the conversation occur if they couldn’t move into a non-public blog forum
…………..○ IK -
………………………..§ Googlenews getting blocked back and forth so debate continues by audience. • 4/11/2008, 6:40 AM • Viral Loop To Generate Activity. Pushing Apps To Get Activity. Sponsorship opp?
…………..○ KW -
………………………..§ Risk of being seen as a spammer. Viral apps that is. Feeds like flickr etc is interesting.
………………………..§ Think about ad ad person … how get product awareness via an associated conversation around the product
……………………………………..□ Bauer comment - key point … how companies can market in this model … sponsoring social networks / conversation that lead to their product potentially.
…………..○ DR - Sharing my flight info / Beacon • 4/11/2008, 6:44 AM • Goto Audience
…………..○ When feeds from myspace / facebook
………………………..§ IK - Going to avail now … not invited to
………………………..§ KM - No clear answer. Activity streams are core. • BAUER COMMENT - Only one question - DOH! • 4/11/2008, 6:45 AM • Will the Social Networks Be The filters of attention streams or tools that create and filter (so what choice?)
…………..○ BT -
………………………..§ Facebook announced plan to pull in information
………………………..§ Key is they have a solid graph
………………………..§ Problem @ Facebook is the proper tagging (relationship) of network … dating focus of its past will be a struggle for them
…………..○ DR -
………………………..§ Task of filtering will be the next ‘war’ … how filtering / aggregation is done
………………………………………□ BAUER CoMMENT - vhs/BETAMAX wars
…………………………§ 12 companies are going after FF
………………………..§ Yahoo w/ myBlogLog
………………………..§ Google w/ OpenSocial / Orchid
………………………..§ Plaxo
………………………..§ Etc • 4/11/2008, 6:49 AM • Niche feeds. Wider set of people, different trust levels, only with people w/ this aspect (kids, bachelor, work skill xyz). May choose to ignore niche feed. How to filter.
…………..○ BAUER COMMENT - let the humans do it … weekly feed summary……………○ BAUER COMMENT - They (they players in this) are not incented to do this although feedburner says they are working on it
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
April 11, 2008
Posted by
bauertim |
2-Perhaps (what floats your boat?) |
Blogs, Friendfeed, Google, Interaction Design, MyBlogLog, Six Apart, UX |
7 Comments
Quicksilver. Sounds like we are vampire hunting. Actually it is a prototype for a universal interaction model @ Google based on existing UI concepts of Mac’s finder + command line.
What stuck with me after pondering it awhile is the speed (as you watch it) of its interaction. It enables you to scan through all kinds of digital media, drilling down into it, and then being able to take any relevant actions … all without leaving the UI. In effect a generic UI far more powerful than file explorer for all applications.
| Webcast Details |
Notable Points |
| Title/Link: Quicksilver: Universal Access & Action
Speaker: Nicholas Jitkoff
User Interface Designer at Google.
Recommend to Watch? Yes.
- There are some good concept here around design constructs.
|
1. Designing Interaction to Mirror Speech? - Noun / Verb
It was intriguing to consider Nicholas’ stance that UI should be based on verbal context. Give an icon for a noun on the left side. Then dynamically render relevant actions (verbs) with associated icons to the right. For example, say you went with the noun of MSFT Word — then you picked (from the dynamic set of actions allowed with that noun) the verb of file open. Wham. You then in one click launch MSFT Word with that document. “Thats just like double click in explorer” you say. True, but the power is that ANY verb supported by the noun is possible in a similar efficiency not just a default double click = open. Think actions like = print, merge, compare, email, etc. That said most of the examples in the video are around iTunes (e.g. noun genre - verb play).
2. Forget “Ribbon” or Menu Fast Path - Noun/Verb?
If you hate how MSFT Office 2007 has broken all your fast path keys (unless you remember them by heart) raise your hand. [Tim raises both of his hands]. Not sure why MSFT felt they couldn’t enable both user personas in Office (power user and layman) but they didn’t. Instead they sacrificed one group (power users and their fast path keys) for another. In hindsight, however, if you had quicksilver the power user could have their interaction style (key driven via noun/verb in an office application) while those that don’t know what they want can hunt and peck around in the static ribbon and it’s hierarchy. So in any app you just hit some combo key (ALT-Q?) and Quicksilver would launch with the Noun of that app. Then you get the search with real time results feel like the start menu in Vista but with the possible verbs in that app. If I could do that I might forgive MSFT for their Ribbon.
3. Constellation .. Visual Drill Down?
Another interesting UI concept shown by Nicholas was creating (1) showing noun/verb as a circle with the verbs like petals off the core of noun and then (2) allowing the user to drill into petals (verbs) which then created a new noun/verb layer over the existing one. What was interesting about this is that is allows users to keep a much more visual context in place of where they came from and the ability to roll back in the layers of noun-verb very quickly. Far better than todays model of breadcrumb hierarchy representations (think Vista’s file explorer model). I have also seen a similar UI concept on Doug McCune’s excellent Flex UI model called “Tile UIDesktop”. About 45 seconds into his 3 minute demo of that he starts showing how his implementation of ‘petal’ actions around a selected object on his UIdestop (the ‘noun’) works. Really gives you a sense of the smooth interaction of the noun/verb concept in a petal format could work. The true efficiency in his is around the fact that when you right click (I assume that is the event) to expose the available petals (verb) for the selected object (noun) it presents itself right where your mouse is. Classic Mac design … no extra mouse movements. Just a slight flick of your mouse, click, and go. Very nice. |
In short, this Interaction model of Noun/Verb coupled with UI constructs like petals (e.g. McCune’s example) in my mind could quickly trump classical menu path models. Why have a fixed menu structure. Let it be dynamic (if no noun/object is selected allow it to be anything like quicksilver). Here are some images of quicksilver / constellation.
What do you think?
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
Quicksilver
GoogleVideo
–File finder
–Extra fields
–Play it
–Left side is app
–Right side is actions on the app
–Sometimes 3
–
–Noun, verb, indirect object …
–
–Search, Summon (search for object and open), browse (hiearchy, search to hierarchy node then drill), acting (file–>compress–>new object)
–
–
–Fast universal access (like a google)
–Not just files/web pages/contacts/people
–where data is (local, cloud, etc)
–index backup / stickit
–search this page … my content .. jump to it
–
–ignore boundries of apps
–app package is meaningless … abstract file system … case by case by apps … show just mp3s ..
–
–Acts w/o doing
–Way w/ applications (talk)
–
–Find something and get there
–not complex apps (like photoshop)
–Simple apps like email
–automater …builds of chains of actions
–
–
–services layer … apple … put in to allow manipulate of anycontent
–
–
–enzo launcher for windows
–ask for word … define
–override ..
–context … makes flexibility
–
–
–add todo
–get milk
–to file
–dont leave the app … do in context
–quicksilver is transparent
–act w/o doing
–
–Act w/o doing
–Effortless flow of how the systems work
–
–
–How fast you can go
–limit on search isn’t optimization
–limit will become users speed of typing
–worry about what is the right thing
–abbreviation mashing
–dont type full spaces … prefix … apho .. gets photoshop
–it learns
–apho goes w/ you … your TLAs
–
–
–How much stuff
–Get at data and functionality
–Growing
–airport locations for example is mixed in
–control and manipulate the data .. pipe between apps
–initial version building
–ton of code per app interfaces… shell scripts … app
–move to plug in
–specific app … actions …
–Actions come from plugin
–create new objects by actions
–
–actions are objects
–noun verbs are same
–
–
—magic and mystery … UI blog … mike krymenski …
–make it seems like it just works
–alchemy … interesting way to go
–Abracadabra & Constellations … CMU last year … students … simple gesture system .. not intelligent .. watch draw .. match to pattern
–mouse based interaction
–constellation (show the things and navigate) … like mccune .. better in that he allowed layers of circles .. drill .. new layer on top
–explore it
–
–
–build into quicksilver
–constellation in was hard … to quicksilver
–new framework called alchemey .. access plugins .. exist with it
–when you are programming
–clutter
–letting people do search for actions
–actions ..specify a noun .. specify current context as the noun
–
–
–Google
–Interconnect the apps
–Email into GMail
–Very hardcoded
–Google could build a suite around this model
–# of search boxes on a machine … all search different … same behavior … contextual search … could tie into universal
–Search contacts and act on them
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 27, 2008
Posted by
bauertim |
1-Definitely Watch This |
Apple, Flex, Google, Interaction Design, McCune, Quicksilver, Search, Tile UIDesktop, UX |
No Comments
Paper prototypes … yawn
I know .. however this clip points out … to me .. a valid nuance of paper prototyping … how to be agile in its dissemination. And how to focus what its used for.
| Webcast Details |
Notable Points |
| Title/Link: Paper Prototyping
Speaker: Joe Arnold
A lead for Agile at Yahoo. Don’t let the video fool you (it is filmed as he walks along a marina it looks like). He knows his stuff.
Recommend to Watch? Yes.
- It’s like a mini vacation at around 5 minutes. Plus its set at a bar … so you have that going for you.
|
1. The tale of the tape
The nuance I heard here was the use of tape. Taping someone actually walking through a paper prototype. Heck you could do it by yourself and your phone camera (if yours has a video camera mode) if you are dexterous enough. Typically, taping of paper prototypes is done to let the Interaction Designer team (UX, Usability, whatever) ponder the nuances of test subjects messing with an interaction of a model. But is that efficient relative to getting input from a broader passive (not playing with the model) audience? By sharing out tape of prototype interaction (you or test subjects) you can (1) get feedback from those that typically wont be tested like your developers and (2) communicate very quickly where the design is headed and why (now or in the future). In addition, it is a much more powerful medium for your vision.
2. Developers Don’t Read
How many times have you seen BA’s or UX resources slave away at a design / requirements doc and then the developers don’t read it. Or they skim it and then just start whacking away. All the time. But will they, more importantly, digest what you are thinking via a video medium? Probably so. If you agree, taping should be part of how you communicate.
3. Tape your way into Agile?
By using the taping approach to requirements you force yourself into documentation of smaller chunks (scenarios) of a specific function. Probably would get old after 3-4 scenarios of the same screen flow (who wants to watch the 53rd version of interacting with a process) so choose wisely BUT it is a great method to show your base success path through a process and the 2-3 core exceptions or design considerations. |
In short, by putting some expectation of any process getting a few ‘taping’ artifacts created around it (base flow, 2-3 core exception / design feature flows) I think you position yourself for better uptake by the current and future teams on what you were trying to achieve. People will check the tape. Documentation … if they can’t search for it … forget it.
** START OF RAW SCRIBBLE TAKEN WHILE RUNNING **
– Explaining goal … talking to developer via prototype
– Example of yahoo Brazil site
– Lo Fi (Joe is not a latent artist … at least in his fast scribble [wink]
– Its all in spanish (the prototype)
– He then tests with a Portuguese waitress
– Separate visual design from interaction design
– end (~3m)
** END RAW SCRIBBLE TAKEN WHILE RUNNING **
March 25, 2008
Posted by
bauertim |
3-No Go (unless you are bored) |
Agile, Interaction Design, UX |
No Comments
I noticed an early webcast on the Expression line coming out of MSFT in 2007. For those not aware it is a set of 3 products they are positioning to enable Designers and Developers to finally work in the same toolset and base framework (XAML, etc) … versus seperate ones today (ie Photoshop and VS 2005).
After watching it … i would say its only for the die hards of UX since it was rather mundane … but quick in 1.4 speed (20 minutes). It was so mundane I don’t really have notables about it. Imagine that. My raw notes are below.
Keep in mind, we need to track this (and other tools like it) in order to continue to build our UX message. We are in the right position at this time (UX compentency building in advance of notable marketing coming from MSFT on that front w/ the Vista and 2007 set release). What we need to hone is the compelling reason to bring in support by our clients. Championing this tool line might be one.
| Quote: |
• Jon Byrum - Expression Product Mgr (7/14/06(
• Agenda
……………○ UX
……………○ .NET 3.0 - WPF
……………○ Dev / Designer collab via xaml
• 1:30 - Example of UX
• 4:30 - Discussions of richest experience for UX via applications that leverage the client (not just browser)
• 5:45 - .NET 3.0 (basis of UX)
……………○ WPF <– Key
……………○ WWF
……………○ Info Card (card space)
……………○ WCF - web services
• 7:00 - XPF Details
• 8:00 - Examples
……………○ MSFT MAX (WPF Example)
……………○ Health care demo (live monitors, overlayed)
…………………………§ Drag drop charts to aggregate charts
……………○ Northface prototype (kiosk)
…………………………§ Video to product swapping (contextual usage sales & click through)
• 13:00 - UX and Coder Collaboration
……………○ XAML allows both users (ui designer and dev) to be in same tool
……………○ Mock up UI rough (dev) pass to UI team (in XAML)
• 16:00 - Tools
……………○ Graphic Designer
…………………………§ Allow vector and bit net graphics
…………………………§ Allow to add dynamic effect on selection for example
……………○ Interactive Designer
…………………………§ Talk again in 2 wks (28th) with demos
……………○ Web Designer
…………………………§ Cascading style sheets
…………………………§ Supports ASP.NET tools
…………………………§ No connectivity to DB
…………………………§ XML support (so could pull real data)
• 22:00 - Next Steps
……………○ CTP - Comm Tech Preview
……………○ Review Vista, Expression, .NET 3.0, Max Photo sites
• 24:00 - Questions |
July 16, 2006
Posted by
bauertim |
Uncategorized |
Expression, MSFT, UX |
No Comments
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